Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
Martech
MARCH 1, 2024
The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 14, 2022
For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).
Ad Monsters
SEPTEMBER 8, 2022
According to Google Ad Manager , PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads, targeting, and advertising expertise. . Google will hash that ID and pass it through to buyers for auction.
Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.
PrograMetrix
APRIL 14, 2021
Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. Unified ID 2.0 UID2): Our partners at The Trade Desk are working closely with many others in the industry on Unified ID 2.0.
Single Grain
JUNE 25, 2021
Moving away from the use of third-party cookies, especially since all their major rivals have already done this (or are doing so), could be seen as an attempt by Google to protect its reputation. . 5) The Development of New Ad Technologies.
Expert insights. Personalized for you.
131 
Let's personalize your content