Ad Monsters

SEPTEMBER 8, 2022

According to Google Ad Manager , PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads, targeting, and advertising expertise. . Google will hash that ID and pass it through to buyers for auction.

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

VideoWeek

MAY 17, 2024

This data will give Politico a better understanding of its audience, and can be used for ad targeting, according to Adweek. Discovery, Disney and More Ad of the Week Lynx, Robbery Follow VideoWeek on Twitter and LinkedIn.

Retail 98

Retail Media Ad Tech Audience 98

Automatad Inc.

MARCH 23, 2022

While GA4 users still need to specify whether a website visitor is in one country or another, it will help Google wade the tricky waters of privacy-first ad targeting and data collection methods. . Related Read: What Makes the Financial Times Such a Successful Subscriber-based Online Media Publisher?

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121