Ad Targeting First-Party Cookies Impressions 
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
Martech
MARCH 14, 2022
For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).
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Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.
Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
Clearcode
JANUARY 22, 2023
It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.
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