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At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual adtargeting.
Moving away from the use of third-partycookies, especially since all their major rivals have already done this (or are doing so), could be seen as an attempt by Google to protect its reputation. . 5) The Development of New Ad Technologies.
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