Ad Targeting First-Party Cookies Viewability 
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Intentionally misrepresented ads.
Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.
VideoWeek
MAY 17, 2024
X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X has been increasingly positioning itself as a video platform as it seeks to draw more ad spend onto its platform.
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