TechCrunch Ads

AUGUST 2, 2022

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. Although question marks remain over whether the alternative ad targeting proposals it’s cooking up ( under close regulatory scrutiny in Europe ) will pass a dual review process, factoring in competition and privacy oversight, or not.

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. They look for opportunities near key retailers, like Whole Foods. They’ve leaned into market-endemic tactics when choosing their placements.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Brid.tv

NOVEMBER 17, 2023

Alternatives to Behavioral Targeting Whether due to the phaseout of third-party cookies or for legal or ethical reasons, the advertising community has been coming up with possible alternatives , both for data collection and for ad targeting. This is a multifold solution among behavioral alternatives.

GDPR 98

GDPR Cookies Real Estate Audience 98

Digiday

JANUARY 23, 2023

As for brand categories, beauty brands, food brands and travel brands, among others, are those experimenting with search. Aaron Levy, Tinuiti’s vp of paid search, noted that, “We’re not viewing TikTok as a threat to Google Ads, but more an opportunity for horizontal expansion.

Agency 75

Agency Marketing Food Affiliates 75

AdvertiseMint

MARCH 6, 2024

Fitness and Wellness: From yoga enthusiasts to hardcore gym-goers, this category allows you to target individuals based on their fitness habits and wellness interests. Food and Drink: Whether you’re a gourmet or fast food lover, this category lets you tailor your culinary ads to the right palate.

Food 52

Food Fashion Audience Ad Targeting 52

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. The closest topic Google has (at the moment) is ‘Food & Drink.’”. Topics may be a more realistic option than FLoC, marketers say.

Cookies 101

Cookies Audience Food Advertising 101

VideoWeek

NOVEMBER 29, 2024

NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units. Martin has spent more than eight years at BBH, following 14 years in the Australian ad industry.

Ad Tech 59

Ad Tech Media Retail Agency 59

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. What cookieless marketing solutions are particularly useful for restaurant and dining advertisers?

Advertising 75

Advertising Marketing Cookies Retargeting 75

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 95

Advertising Cookies CPM Retargeting 95

Digiday

OCTOBER 18, 2022

According to experts, the Kroger-Albertsons deal will bring a great deal of focus to retail media, and the new combined entity might even be able to challenge Walmart, the second biggest player in the retail media space, by offering brands a more compelling ad offering and a greater breadth of data that can be used to aid in ad targeting.

Retail 68

Retail Media Manufacturing Finance 68

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally.

SEO 52

SEO Food Audience Advertising 52

Oko

SEPTEMBER 3, 2024

For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates. And because of that, you can tailor your user experience directly for your specific users.

Cookies 52

Cookies Audience GDPR Food 52

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech 52

Ad Tech Media Agency Audience 52

Digiday

JUNE 7, 2022

37%: Percentage share of brand and agency professionals surveyed by Digiday who said they would “definitely” buy ads on Netflix. As TikTok popularity swells, Silk looks to tap growth: The plant-based food brand started advertising on TikTok in April 2022. The levels of ad targeting and data sharing are also questions being asked.

Agency 69

Agency Ad Tech Impressions Media 69

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. AdXXX for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

ROI 52

ROI Conversion CPC Food 52

Single Grain

OCTOBER 27, 2020

Type those keywords into a tool like SEMrush to see what your competition is for those specific keywords: When you view each individual keyword, you’ll be able to see which companies are currently running ads targeting that keyword effectively and view their ad copy. Beginner’s Guide to Amazon PPC Ad Campaigns.

Audience 136

Audience Pop-Up Marketing Media 136

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

MAY 8, 2024

Three new content hubs on Vizio’s home screen – Vizio Gaming, Sports Hub, and Always On Newsroom – will offer QR-code based shoppable ads. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 52

Advertising Cookies CPM Retargeting 52

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. For instance, US food delivery company DoorDash uses AI technology to forecast food delivery demand in a given area based on past orders, weather, and nearby events.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Single Grain

AUGUST 8, 2023

Case Study 6: Kellogg’s Increased Their Ad Visibility by 25% with Programmatic Ads Advertiser: Kellogg Company Advertising Agency That Drove Success : Cyber Publicity Challenge : Kellogg Company has a strong presence in the American frozen foods sector. Moreover, they managed a diverse portfolio of over a dozen brands.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Ad Beat

JANUARY 1, 2020

They’ve also added a “Call Now ” button on the mobile ad that the customer can click on to order or make a reservation. During market research, the fast-food giant found that “KFC stores had a click-through rate of 40 percent above the industry standard” which is a testament to the impact of location-based targeting.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

FEBRUARY 23, 2024

BuzzFeed CEO Jonah Peretti said the changes will make BuzzFeed “more profitable, more nimble, and more innovative” New York Times Plans Generative AI Ad Tool The New York Times is building new ad targeting solutions based on generative AI, which it plans to release later this year, Axios reported this week.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Single Grain

JULY 18, 2023

This is an excellent example of personalized retargeting made possible through programmatic advertising: Related Content: Retargeting 101: Why It’s Essential for Any Marketing Funnel Contextual Targeting Let’s say you’re reading an article about healthy eating habits on a popular health and wellness website.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

AdvertiseMint

JANUARY 13, 2022

In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately. This information can be used to improve ad targeting on social media platforms and throughout your business. 3) Observe & Analyze Your Competitors.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

FEBRUARY 7, 2025

X Adds Shell, Nestl and Lego to Advertiser Boycott Lawsuit Elon Musks X has added more companies to its lawsuit against brands it accuses of organising an advertising boycott, including Shell International, Nestl, Abbott Laboratories, Colgate-Palmolive, Lego, Tyson Foods and Pinterest. percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52

Digiday

DECEMBER 19, 2022

This registration strategy offers two solutions: It increases total traffic to help support the publication’s ad revenue and the additional first-party data from free accounts is useful to the publication for honing its ad targeting or providing additional monetizable audience data points.

Audience 69

Audience Finance Impressions Entertainment 69