Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. Seamless interstitial ad formats integration.

Ad network 52

Ad network Banner Fill rate CPM 52

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally.

SEO 52

SEO Food Audience Advertising 52

Single Grain

OCTOBER 27, 2020

Type those keywords into a tool like SEMrush to see what your competition is for those specific keywords: When you view each individual keyword, you’ll be able to see which companies are currently running ads targeting that keyword effectively and view their ad copy. Beginner’s Guide to Amazon PPC Ad Campaigns.

Audience 136

Audience Pop-Up Marketing Media 136

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable. What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

ROI 52

ROI Conversion CPC Food 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well.

Audience 69

Audience Agency Advertising Ad Exchange 69

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. FARFETCH used AI to enhance its brand voice and saw impressive results in its email marketing campaigns. For example, understanding language, recognizing images, or making predictions.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

AdvertiseMint

JANUARY 13, 2022

In the era of first-party data, these audience lists are extremely valuable for any successful marketing strategy and can help you target future campaigns more accurately. This information can be used to improve ad targeting on social media platforms and throughout your business. 3) Observe & Analyze Your Competitors.

Media 59

Media Marketing Audience Brand Awareness 59

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. The ad tech firm added that more than 1,000 streaming TV campaigns run simultaneously through Vibe.

Advertising 52

Advertising Ad Tech Agency Audience 52

Digiday

DECEMBER 19, 2022

This also allows the publication to create a steady revenue stream from subscriptions while still maintaining a large enough audience for ad impressions since the barrier to entry – price – is low for customers. Times with additional first-party data, the registration wall approach boosts advertising impressions.

Audience 69

Audience Finance Impressions Entertainment 69

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

Marketing 52

Marketing Ad Tech ROI Retail 52