Martech

JUNE 29, 2023

Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. If customers respond positively to ads, digital targeting keeps them engaged with your brand and drives sales.

Retargeting 106

Retargeting Control Group MarTech Food 106

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 98

Advertising Cookies CPM Retargeting 98

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. Then, retargeting can kick in, with longer lookback windows of around 21 days or 30 days, since most people aren’t dropping $200 on fine dining takeout once a week.

Advertising 82

Advertising Marketing Cookies Retargeting 82

AdvertiseMint

MARCH 6, 2024

Fitness and Wellness: From yoga enthusiasts to hardcore gym-goers, this category allows you to target individuals based on their fitness habits and wellness interests. Food and Drink: Whether you’re a gourmet or fast food lover, this category lets you tailor your culinary ads to the right palate.

Food 52

Food Fashion Audience Ad Targeting 52

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 52

Advertising Cookies CPM Retargeting 52

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally.

SEO 52

SEO Food Audience Advertising 52

Single Grain

AUGUST 8, 2023

Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 Key Results: The visibility of their ads increased from 56% to more than 70%.

Advertising 52

Advertising Ad Space Impressions Healthcare 52