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How Publishers Can Make More Money With AdTech

Clearcode

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. Huge range of ad formats to choose from.

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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. Read on VideoWeek. billion, up 4.9 billion hours year-on-year.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

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UpFronts and NewFronts in Review: Google, Snapchat, Paramount and More

VideoWeek

Three new content hubs on Vizio’s home screen – Vizio Gaming, Sports Hub, and Always On Newsroom – will offer QR-code based shoppable ads. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

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Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover

Digiday

A compounding factor is the fact that advertisers and their agencies have already been trying to keep the costs of advertising in check, especially as newer costs like ad tech fees and data fees have been added to the broader TV, streaming and digital video ad mix. We’ve started adding thresholds.

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How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

Type those keywords into a tool like SEMrush to see what your competition is for those specific keywords: When you view each individual keyword, you’ll be able to see which companies are currently running ads targeting that keyword effectively and view their ad copy. Beginner’s Guide to Amazon PPC Ad Campaigns.

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