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4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

PrograMetrix

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward. Unified ID 2.0

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