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Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data Privacy and Transparency Rules

Adweek

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.

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Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.

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Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data Privacy and Transparency Rules

Adweek

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. s (CNIL), found Criteo had failed to obtain people's consent before collecting their data for ad targeting purposes, and had also neglected to provide.

GDPR 130
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Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

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User Consent and Privacy in Mobile Ads

The Ad Tech Blog

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

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What are common pitfalls for advertisers in data privacy?

The Ad Tech Blog

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors. What risks come with inadequate data protection?

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Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting

VideoWeek

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.