VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

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The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors. What risks come with inadequate data protection?

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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VideoWeek

MAY 16, 2023

The IAB has been reworking the framework partly in response to an ongoing legal battle over the TCF’s compatibility with the EU’s General Data Protection Regulation (GDPR). A number of DPA rulings, as well as GDPR guidelines released by authorities including the UK’s ICO, made it clear that this wasn’t the case.

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Martech

OCTOBER 12, 2021

There were legal obligations that were required like GDPR and CPA that came into being and they had different requirements like providing users with more control about their data and giving them privacy rights,” Sood said. Then there was a technology swing as well,” she added. Why this new focus on privacy? Click here to download!

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Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data. an IP address for location).

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Martech

JULY 19, 2023

Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. On Monday, Norway’s data protection authority, the Datatilsynet , banned Meta from running behavioral ads on Facebook and Instagram without users’ consent. In May it was hit with a $1.3 billion fine for privacy violations.

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AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

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The Ad Tech Blog

JULY 17, 2024

Companies collect vast amounts of user data to deliver personalized ads. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA. Ad tech companies need to balance the need for data to improve ad targeting with the requirement to protect user privacy.

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The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

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Martech Series

JUNE 20, 2022

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically.

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TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

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Ad Monsters

MARCH 23, 2023

Stay up-to-date with regulations: Our solution ensures publishers remain current with data privacy regulations and comply with relevant laws, such as GDPR and CCPA. It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue.

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Monetize More

FEBRUARY 26, 2023

The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared. As privacy regulations like GDPR and CCPA evolve, ad targeting and relevancy may become more challenging, potentially impacting eCPM calculations.

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VideoWeek

DECEMBER 5, 2023

The group says that at least between May 25th, 2018 (when GDPR came into force) and July 31st this year, Meta has used personal data for advertising purposes across its platform without collecting consent to do so. Meta would likely argue that news businesses have struggled due to wider market shifts, not just its own ad business.

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Digiday

JANUARY 24, 2023

The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly etched on the marketing landscape with the internet’s largest platforms subsequently making changes that have upended the earlier digital orthodoxy.

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Media GDPR Ad Targeting Conversion 71

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

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Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

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Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. And sell more and more targeted ads. But they never tell you. That’s the problem.”.

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Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. The matched data can then be used for ad targeting, measurement and analysis.

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Basis

JUNE 5, 2024

Tech behemoths such as Meta and Google would fall into this category, as well as many adtech companies that have DSPs, SSPs, and DMPs, all of which handle substantial amounts of personal data for ad targeting and optimization.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

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Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Cookies Ad Targeting GDPR Advertising 52

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

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Clearcode

JUNE 15, 2023

PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. This can lead to more effective ad targeting and a better user experience. This can improve user trust and reduce the risk of data breaches or misuse.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. when signing up for a newsletter.

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Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook.

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illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

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Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

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Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

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Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). It must be noted that the fines for non-compliance are higher in the DMA than they are in the GDPR — 10% of worldwide turnover in the DMA vs 4% of worldwide turnover in the GDPR. Ban on certain types of targeted adverts on online platforms.

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Kevel

JUNE 14, 2022

Privacy - Instead of tracking user behavior, which can be difficult due to privacy laws, companies can target based on their own content, independent of user information. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

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