AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

OCTOBER 12, 2021

There were legal obligations that were required like GDPR and CPA that came into being and they had different requirements like providing users with more control about their data and giving them privacy rights,” Sood said. Then there was a technology swing as well,” she added. Why this new focus on privacy? Click here to download!

Marketing 115

Marketing GDPR CPA MarTech 115

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies 122

Cookies Ad Targeting GDPR Advertising 122

AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

Cookies 112

Cookies Ad Tech Ad Targeting GDPR 112

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

The Ad Tech Blog

JULY 17, 2024

Companies collect vast amounts of user data to deliver personalized ads. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA. Ad tech companies need to balance the need for data to improve ad targeting with the requirement to protect user privacy.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Martech Series

JUNE 20, 2022

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically.

Marketing 88

Marketing MarTech GDPR Affiliates 88

Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers. C ompliance with GDPR, CCPA and DSAR. Speeds upload time as fewer client-side scripts are loaded.

Cookies 118

Cookies First-Party Cookies GDPR Pop-Up 118

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Ad Monsters

MARCH 23, 2023

Stay up-to-date with regulations: Our solution ensures publishers remain current with data privacy regulations and comply with relevant laws, such as GDPR and CCPA. It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Monetize More

FEBRUARY 26, 2023

The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared. As privacy regulations like GDPR and CCPA evolve, ad targeting and relevancy may become more challenging, potentially impacting eCPM calculations.

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CPM Impressions Viewability Click Through Rate 98

Digiday

JANUARY 24, 2023

The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly etched on the marketing landscape with the internet’s largest platforms subsequently making changes that have upended the earlier digital orthodoxy.

Media 71

Media GDPR Ad Targeting Conversion 71

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

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Cookies Retargeting GDPR Ad Targeting 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

Cookies 76

Cookies GDPR Audience Media 76

Digiday

SEPTEMBER 20, 2022

Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

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Header Bidding Fill rate Ad Server Audience 90

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. This stems from the fact that contextual advertising focuses on ad relevancy.

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GDPR Cookies AutoMobile Ad network 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 59

Ad Targeting GDPR Cookies Advertising 59

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Basis

JUNE 5, 2024

Tech behemoths such as Meta and Google would fall into this category, as well as many adtech companies that have DSPs, SSPs, and DMPs, all of which handle substantial amounts of personal data for ad targeting and optimization.

Advertising 59

Advertising Cookies GDPR Banner 59

Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. when signing up for a newsletter.

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GDPR Audience Cookies eCommerce 52

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook.

Ad Tech 105

Ad Tech Media Agency Audience 105

illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The sheer volume of this data can provide valuable insights into customer’s behavior and improve targeting significantly. What are the alternatives to third-party cookies?

Cookies 52

Cookies GDPR Non-Profit Audience 52

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Kevel

JUNE 14, 2022

Privacy - Instead of tracking user behavior, which can be difficult due to privacy laws, companies can target based on their own content, independent of user information. With many privacy laws on the books - GDPR, CCPA, LGPD, etc.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Oko

SEPTEMBER 3, 2024

For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates. And because of that, you can tailor your user experience directly for your specific users.

Cookies 52

Cookies Audience GDPR Food 52

Smart-Hub

DECEMBER 8, 2023

Advantages of Programmatic Advertising Without Third-Party Data The introduction of data security standards such as GDPR and TCF forces companies to abandon third-party data. Run a Profitable Ad Exchange Business! This ensures that the ecosystem of programmatic receives precise ad targeting without user privacy violations.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

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Ad network Mobile Ads Header Bidding CPM 75

Single Grain

JUNE 30, 2023

AI-powered technologies can automate repetitive tasks, enhance data analysis, and provide valuable insights for targeted marketing campaigns. Marketers must handle customer data responsibly and transparently, ensuring compliance with privacy regulations, such as GDPR.

Marketing 52

Marketing GDPR SEO Ad Targeting 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

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Ad network Ad Exchange Demand Side Platform Impressions 52