The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors. What risks come with inadequate data protection?

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Advertising GDPR Ad Targeting Audience 130

VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The former is particularly interesting.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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VideoWeek

MAY 16, 2023

The IAB has been reworking the framework partly in response to an ongoing legal battle over the TCF’s compatibility with the EU’s General Data Protection Regulation (GDPR). A number of DPA rulings, as well as GDPR guidelines released by authorities including the UK’s ICO, made it clear that this wasn’t the case.

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GDPR Ad Targeting Advertising Ad Tech 98

Martech

OCTOBER 12, 2021

There were legal obligations that were required like GDPR and CPA that came into being and they had different requirements like providing users with more control about their data and giving them privacy rights,” Sood said. Then there was a technology swing as well,” she added. Why this new focus on privacy? Click here to download!

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Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data. an IP address for location).

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Cookies GDPR Ad Targeting MarTech 85

Brid.tv

NOVEMBER 17, 2023

Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.

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Martech

JULY 19, 2023

Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. On Monday, Norway’s data protection authority, the Datatilsynet , banned Meta from running behavioral ads on Facebook and Instagram without users’ consent. In May it was hit with a $1.3 billion fine for privacy violations.

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GDPR Ad Targeting MarTech Audience 98

AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

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Cookies Ad Tech Ad Targeting GDPR 113

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

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Cookies Ad Targeting GDPR Advertising 122

Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers. C ompliance with GDPR, CCPA and DSAR. Speeds upload time as fewer client-side scripts are loaded.

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Cookies First-Party Cookies GDPR Pop-Up 130

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

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First-Party Cookies Cookies Impressions Ad Exchange 131

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

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Cookies GDPR Ad Targeting Foot Traffic Attribution 52

The Ad Tech Blog

JULY 17, 2024

Companies collect vast amounts of user data to deliver personalized ads. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA. Ad tech companies need to balance the need for data to improve ad targeting with the requirement to protect user privacy.

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The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

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Advertising GDPR Mobile Ads Education 130

Martech Series

JUNE 20, 2022

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically.

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Marketing MarTech GDPR Affiliates 88

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

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Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

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Cookies First-Party Cookies Conversion Impressions 98

AdvertiseMint

DECEMBER 15, 2024

AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time. These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling.

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Marketing Machine Learning GDPR Conversion 52

Ad Monsters

MARCH 23, 2023

Stay up-to-date with regulations: Our solution ensures publishers remain current with data privacy regulations and comply with relevant laws, such as GDPR and CCPA. It can lead to increased form submissions, page views, longer time spent on the site, and higher click-through rates on ads, all of which can help boost revenue.

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Advertising GDPR Click Through Rate Audience 96

Monetize More

FEBRUARY 26, 2023

The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared. As privacy regulations like GDPR and CCPA evolve, ad targeting and relevancy may become more challenging, potentially impacting eCPM calculations.

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Digiday

JANUARY 24, 2023

The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly etched on the marketing landscape with the internet’s largest platforms subsequently making changes that have upended the earlier digital orthodoxy.

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Media GDPR Ad Targeting Conversion 74

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

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Cookies GDPR Audience Media 80

VideoWeek

DECEMBER 5, 2023

The group says that at least between May 25th, 2018 (when GDPR came into force) and July 31st this year, Meta has used personal data for advertising purposes across its platform without collecting consent to do so. Meta would likely argue that news businesses have struggled due to wider market shifts, not just its own ad business.

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Media GDPR Advertising Ad Targeting 52

Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. And sell more and more targeted ads. But they never tell you. That’s the problem.”.

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Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

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Cookies Retargeting GDPR Ad Targeting 52

AdvertiseMint

DECEMBER 18, 2024

It facilitates improved ad targeting and measurement by overcoming browser limitations. The tool is designed to fit seamlessly within evolving privacy-centric frameworks and allows advertisers to maintain compliance with global regulations such as GDPR and CCPA. Meta is currently offering this as a free 90-day demo.

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Conversion Cookies GDPR Ad Targeting 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

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Header Bidding Fill rate Ad Server Audience 94

Digiday

SEPTEMBER 20, 2022

Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.

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Cookies Conversion Ad Tech Retail 69

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

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Ad Targeting GDPR Cookies Machine Learning 61

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. This stems from the fact that contextual advertising focuses on ad relevancy.

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Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Cookies Ad Targeting GDPR Advertising 52

illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

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ROI Demand Side Platform A/B Testing Conversion 52

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

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Basis

JUNE 5, 2024

Tech behemoths such as Meta and Google would fall into this category, as well as many adtech companies that have DSPs, SSPs, and DMPs, all of which handle substantial amounts of personal data for ad targeting and optimization.

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