Ad Targeting GDPR Healthcare 
The Ad Tech Blog
JULY 11, 2024
In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.
The Ad Tech Blog
MAY 4, 2024
This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare. Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Ad Tech Blog
JULY 17, 2024
HE is particularly useful in scenarios where data privacy is paramount, such as in healthcare and finance. FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. Companies collect vast amounts of user data to deliver personalized ads.
Basis
JUNE 5, 2024
Though there are currently sector-specific privacy laws, such as HIPAA for the healthcare industry and the Gramm-Leach-Bliley Act (GLBA) in financial services, the US has yet to enact a national data privacy framework that would be applicable to most businesses.
Expert insights. Personalized for you.
130 
Let's personalize your content