Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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Basis

MAY 20, 2022

What’s the latest, and how will it impact advertising and marketing professionals? Google and Meta are already facing both scrutiny and lawsuits around alleged anticompetitive practices , ad auction manipulation , and monopolistic market shares. Let’s dig in and find out: New Regulatory Action in Europe and the United States.

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Martech

JULY 19, 2023

Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. On Monday, Norway’s data protection authority, the Datatilsynet , banned Meta from running behavioral ads on Facebook and Instagram without users’ consent. . In May it was hit with a $1.3 billion fine for privacy violations.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Martech

MARCH 1, 2024

Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations. Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process.

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Brid.tv

NOVEMBER 17, 2023

Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

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Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

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Ad Monsters

MARCH 23, 2023

Similarly, if a user previously purchased a product from the company, the company can use that information to personalize future marketing messages or promotions to that user. AS: Consent-based marketing requires explicit consent from users before their data can be collected and used for marketing purposes.

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PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

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Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

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Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. So I think it doesn’t comply with this particular class of GDPR. But they never tell you.

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Single Grain

JUNE 30, 2023

Artificial intelligence has been one of the hottest topics this year, with claims that it will revolutionize various industries, including marketing. However, amidst the buzz and excitement, we’re also hearing why AI is overrated for marketers.

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Digiday

JANUARY 24, 2023

The global movement spurred abbreviations such as CPRA or GDPR that are now indelibly etched on the marketing landscape with the internet’s largest platforms subsequently making changes that have upended the earlier digital orthodoxy.

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VideoWeek

DECEMBER 5, 2023

A Spanish news media trade association representing many of the country’s largest newspapers has filed a €550 million lawsuit against Meta, alleging that the tech giant has come to its position of dominance in the ad market through illegitimate means.

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Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

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Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

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Digiday

SEPTEMBER 20, 2022

Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Common advertising and marketing use cases of a CDP.

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Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. Google ADX. Marketplace.

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Single Grain

JUNE 25, 2021

Chrome is the most popular browser on the market. Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. 5) The Development of New Ad Technologies.

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Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. But how does contextual targeting work for videos? There are several reasons why this is happening.

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Ad Monsters

FEBRUARY 7, 2024

After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles. and worldwide launch, market, and monetize their digital products and content. We expedited our roadmap and broadened our range of features, striking a chord with the market.

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PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

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Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

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illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. In the context of advertising , this could involve generating copy for ads, designing creative assets, personalizing campaigns at scale, and even creating entirely new customer experiences. How GenAI can help advertisers and marketers?

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Ad Monsters

JUNE 28, 2022

The marketing technology landscape is increasingly difficult to navigate. The number of tools available rises markedly each year, adding to the already-bewildering array of three-letter acronyms used in digital marketing. . Alphabet Soup: Decoding DMPs, MDMs, and CDPs. Data platforms, broadly speaking, are no different.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

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Clearcode

OCTOBER 9, 2022

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses. Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). What Is the European Union’s Digital Marketing Act (DMA)?

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Clearcode

JUNE 15, 2023

PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. This can lead to more effective ad targeting and a better user experience. Companies may need to balance the benefits of PETs with other priorities, such as marketing effectiveness or business goals.

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Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). Looking for possible solutions, numerous ad companies realized the importance of first-party data and how useful the well-rounded data-gathering strategy can be.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). Looking for possible solutions, numerous ad companies realized the importance of first-party data and how useful the well-rounded data gathering strategy can be.

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Cookies GDPR Non-Profit Audience 52

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Ad Market in the UK. Image Source: ICCL.

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Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

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Single Grain

DECEMBER 10, 2024

Every business is unique, and all marketers know this. How can marketers drive growth for a specific client profile? Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs.

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Kevel

JUNE 14, 2022

If I visit Amazon as a first-time user, for instance, and go to their “Charcoal Grills” department page, I will likely see ads for grills. Such targeting is anonymous and doesn’t involve PII, yet still reaches users in-market for a grill. Why are companies using contextual targeting?

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