Clearcode

JUNE 15, 2023

PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. This can lead to more effective ad targeting and a better user experience. The post The Benefits of Privacy-Enhancing Technologies (PETs) In AdTech appeared first on Clearcode | Custom AdTech and MarTech Development.

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 57

Ad Targeting GDPR Cookies Advertising 57

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). It must be noted that the fines for non-compliance are higher in the DMA than they are in the GDPR — 10% of worldwide turnover in the DMA vs 4% of worldwide turnover in the GDPR. Ban on certain types of targeted adverts on online platforms.

GDPR 52

GDPR Marketing Advertising Communications 52

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook.

Ad Tech 106

Ad Tech Media Agency Audience 106

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 77

Ad Exchange Header Bidding Ad Space Ad Inventory 77

Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. When his relationship status was set to “Engaged,” he got a lot of ads for groom-to-be wedding services like venues, jewelry shops and photographers.

MarTech 106

MarTech Conversion Rate Conversion Ad Targeting 106

Clearcode

MARCH 21, 2023

Key features: The ad network should include the main features found in most ad networks, e.g. traffic detection and reporting systems, as well as ones that are specific to the clients it represents. Should You Build or Rent an Ad Network? What Does It Mean to Rent an Ad Network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. And in order to do that, they would use a data clean room to match the two different data sets together.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. The matched data can then be used for ad targeting, measurement and analysis.

Cookies 96

Cookies First-Party Cookies Audience Retargeting 96