Ad Targeting GDPR Retail 
Digiday
SEPTEMBER 20, 2022
Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk. Emerging channels: retail media and CTV.
Digiday
JANUARY 11, 2023
The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brid.tv
FEBRUARY 2, 2023
In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. This stems from the fact that contextual advertising focuses on ad relevancy.
Single Grain
JUNE 25, 2021
Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.
illumin
DECEMBER 13, 2024
Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo
Ad Monsters
JANUARY 9, 2024
Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.
Automatad Inc.
JANUARY 31, 2022
Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .
Expert insights. Personalized for you.
69 
Let's personalize your content