Ad Targeting, GDPR and Video Ads

The Problems With Behavioral Targeting

Brid.tv

NOVEMBER 17, 2023

Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.

GDPR

GDPR Cookies Real Estate Audience

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. The purpose of an OTT advertising platform doesn’t end at serving video ads. Targeting Options.

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads

Mobile Ads Ad network Header Bidding CPM

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Source: Clearcode.cc

Header Bidding

Header Bidding Fill rate Ad Server Audience

How generative AI is influencing and evolving AdTech

illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

ROI

ROI Demand Side Platform A/B Testing Conversion

11 Native Advertising Trends that You Can’t Ignore

Single Grain

MAY 16, 2023

This way, you can draw your target audience in with a catchy headline and compelling media, introducing your business as a solution to their needs. Since more social media platforms optimize videos and reels, this is the perfect time to increase your native video ad spending – specifically on TikTok.

Native Advertising

Native Advertising Advertising Video Ads Machine Learning

How To Design and Build an SSP and an Ad Exchange

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange

Ad Exchange Header Bidding Ad Space Ad Inventory

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning

Machine Learning Marketing Advertising Conversion

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

How to Design and Build an Ad Network?

Clearcode

MARCH 21, 2023

Varied ad formats: Offering advertisers different ad formats, e.g. display, native and video ads. User interface: Providing both publishers and advertisers with an easy-to-use user interface (UI) that allows them to create ad campaigns, create and manage user accounts, and view reports.

Ad network

Ad network Header Bidding Ad Ops Ad Server

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

JANUARY 31, 2025

Growth of video and CTV (Connected TV) new video ad formats are attracting larger advertising budgets. Changes in requirements and rules for in-stream video ad placements. With the growing regulations, publishers are using cookieless targeting strategies, such as contextual and cohort-based targeting.

Header Bidding

Header Bidding Cookies Fill rate Video Ads

Scarcity Mindset Strategies, Streaming View Time Jump, & More | Weekly Marketing News

MNTN

AUGUST 19, 2022

Futureproof Your Brand with Creator Marketing – GDPR. The era of third-party ad targeting is coming to an end. This is a story of the sixth language, one especially for business-to-business marketers and branding specialists: Data. .

Marketing

Marketing GDPR Brand Awareness Agency

AdTech Trends

The Problems With Behavioral Targeting

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Trending Sources

20 Best Mobile Ad Networks for Publishers and App Developers

12 Best Mobile App Monetization Platforms for Publishers in 2023

How Publishers Can Make More Money With AdTech

How generative AI is influencing and evolving AdTech

11 Native Advertising Trends that You Can’t Ignore

How To Design and Build an SSP and an Ad Exchange

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

AI for Marketing: Best Examples of How AI Helps in Advertising

AdTech Ecosystem: Navigating Trends and Insights

How to Design and Build an Ad Network?

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

Reflecting On 2024 – Expert Insights on the Programmatic Industry

Scarcity Mindset Strategies, Streaming View Time Jump, & More | Weekly Marketing News

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