Monetize More

FEBRUARY 26, 2023

Future trends (CPM vs. eCPM) Viewability is becoming increasingly important in the advertising industry, so eCPM calculations may need to take viewability metrics into account in the future. The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Intentionally misrepresented ads.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Single Grain

JULY 18, 2023

These insights can be leveraged to refine targeting strategies, improve ad creatives, and drive better results. Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52