Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns. Yahoo Ad Tech (Formerly Verizon Media).

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Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Ad Stack Prep .

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Header Bidding Native Advertising Banner Video Ads 52

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

JUNE 13, 2023

They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data. Publishers need to be aware of these shifting privacy practices and regulations to adapt their advertising strategies accordingly.

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Smart-Hub

OCTOBER 24, 2023

Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

OCTOBER 17, 2022

While these standards are not mandatory industry-wide, most video ad networks demand them. . People are more likely to be interested in your ad if they find it relevant. The best way to ensure this is good ad targeting. However, the upcoming phaseout of third-party cookies will soon render this targeting method useless.

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Brid.tv

AUGUST 19, 2022

Here are some important factors to keep in mind: Targeting — The ad network you choose should have as many audience targeting options as possible. Some things to look for include geographic or contextual ad targeting. Ads that are targeted well tend to perform better and, by extension, bring you more revenue.

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Video Ads Ad network Ad Server Ad Inventory 96

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

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Monetize More

MARCH 9, 2023

Ads placed in prominent positions, such as above the fold, tend to have higher engagement and click-through rates, resulting in higher Ad RPM and Page RPM. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM. There are many techniques to use to increase your RPMs.

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Click Through Rate Impressions Header Bidding CPM 52

Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Clearcode

MARCH 21, 2023

Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences. Prebid) adapter to access more demand.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates. Ad-Request RPM CPM’s two modes: 1.

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CPM Fill rate Impressions CPC 52

Clearcode

DECEMBER 6, 2022

Chapter 09: Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP — The AdTech Book by Clearcode. The primary idea behind Seller Defined Audiences is to provide a standardized method for publishers and data providers to define targetable audiences that buyers can understand and bid on.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Exchange Ad Tech Agency Video Ads 52

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

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Header Bidding Cookies Fill rate Video Ads 52

Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. Pubguru Header Bidding.

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Cookies Header Bidding First-Party Cookies Audience 52