Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

FEBRUARY 9, 2024

With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. How does this partnership enhance the reliability of data used in ad targeting?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 77

Cookies Viewability Impressions Ad Inventory 77

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Majority share for mobile ads served via programmatic is steady.

Advertising 95

Advertising Impressions CPM Cookies 95

Martech

OCTOBER 26, 2023

“The year-over-year decline in pricing was driven by strong impression growth, especially from lower monetizing surfaces and regions,” CFO Susan Li said in an analyst call yesterday.

Impressions 111

Impressions Ad Targeting MarTech Marketing 111

Martech

JANUARY 11, 2023

Maximize ad targeting. Targeting is a better use of marketing budgets, drastically reducing pointless impressions that needlessly generate carbon emissions. Processes for targeting audiences have a low carbon footprint. Reduce the number of bidding parties at auctions.

Advertising 127

Advertising Impressions Audience MarTech 127

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Single Grain

AUGUST 19, 2019

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions. 2) Target Deeper.

Impressions 80

Impressions Audience Banner A/B Testing 80

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

DECEMBER 6, 2022

Advertisers who spend $350K will receive an additional 50% of the total cost in impressions, while those who spend $200K will receive an extra 25% of the total cost in impressions from Twitter. I have heard whispers of ad format variables but have yet to see any new offerings for myself or my clients.”.

Advertising 91

Advertising Impressions Pop-Up Audience 91

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. And, from an advertising standpoint, that helps to target ad placements and measure ad performance.

Advertising 96

Advertising Marketing Cookies Impressions 96

Clearcode

APRIL 7, 2022

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. Contextual targeting allows advertisers to show ads to users based on the context of the page or mobile app.

Cookies 107

Cookies Ad Targeting Retail Audience 107

VideoWeek

AUGUST 1, 2024

Advertising makes up 98 percent of Meta’s revenues, and the tech giant boosted ad revenues across Facebook and Instagram. Ad impressions across Meta apps were up 10 percent YoY, according to the company, while a verage price per ad also increased by 10 percent. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Targeting 64

Ad Targeting Impressions Audience Media 64

The Ad Tech Blog

APRIL 28, 2024

Advertisers can use blockchain to track ad impressions and user engagement in real-time, ensuring that data is not manipulated. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

Advertising 130

Advertising GDPR Mobile Ads Education 130

VideoWeek

JULY 17, 2023

A few of these topics will then be presented to ad tech tools and advertisers whenever an ad impression is available for that user, helping to inform ad targeting. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Digital Remedy

OCTOBER 19, 2022

According to a recent study conducted by Audacy , audio impressions carry significant weight with consumers. Because listeners become so deeply immersed in the show they are listening to, they are also more likely to pay greater attention to ads in this content.

Advertising 106

Advertising Audience Retargeting Media 106

YieldBird

JULY 5, 2024

Improved Integration with First-Party Data: Better use of advertisers’ data for personalized ad targeting. On the first glimpse, not much has changed in AdWords’ shares In all three cases, the share of AdWords in both revenue and impressions remained relatively flat. What did we observe?

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Mediavine

JUNE 17, 2024

How are political ads targeted?” The most common form of targeting in the political realm is via a voter file, typically obtained through a political data provider. In simpler words, there are firms that specifically collect and sell publicly available voter data for use in targeted buys. Here’s the big one.

Advertising 97

Advertising CPM Cookies Impressions 97

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. The following parameters are mandatory for detailed targeting: #1.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

OCTOBER 24, 2023

The features of a DSP include ad campaign optimization tools, integrations with ad exchanges, supply-side platforms (SSPs) and data platforms, analytics and reporting modules, and a user-friendly interface. User-friendly interface for properly creating, managing, and optimizing ad campaigns. A bidder is a key component of a DSP.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.).

Marketing 69

Marketing Ad Targeting CPM Audience 69

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. SS: I can see how one can estimate the potential target. He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

MARCH 1, 2023

Monitor ad performance : Use AdSense’s reporting tools to track ad performance and identify areas for improvement. Optimize ad targeting : Use AdSense’s targeting options to ensure that ads are relevant to your audience and increase click-through rates.

Ad network 111

Ad network Click Through Rate Impressions Ad Targeting 111

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52