Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning 107

Machine Learning Marketing Cookies ROI 107

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. It’s a new tool available in the Reddit Ads Manager. Why we care. What is Keyword Suggestions.

Machine Learning 79

Machine Learning Ad Targeting MarTech Conversion 79

AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? Or generate thousands of ad variations to boost performance? AI and machine learning make all that possible.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Digiday

MAY 5, 2024

At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences. Continue reading this article on digiday.com.

Machine Learning 76

Machine Learning Advertising Ad Targeting Media 76

Martech Series

FEBRUARY 20, 2023

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! I am a big fan of OKRs to ensure alignment with the overall business strategy.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

All About Advertising Law

AUGUST 12, 2022

The CFPB’s new rule limits the applicability of that exemption to digital marketing providers such that the “electronic media” prong is very nearly void. Chopra has made clear that based on the new rule, “the service provider exemption for ‘time or space’ will typically not apply to the digital marketing services offered by major platforms.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

Basis

DECEMBER 1, 2023

Meanwhile, finserv marketers must reconcile those increased customer expectations and growing competition with significant digital ad spend growth and strict advertising compliance regulations. Financial services marketers should lean into those advantages to position FIs as a resource for customers anywhere on their trajectory.

Marketing 52

Marketing Education Finance Machine Learning 52

YieldBird

JULY 5, 2024

Target ROAS: Bids for return on ad spend. Changes After December 2023 Enhanced Machine Learning: Improved algorithms predict clicks and conversions better. Adding new Bidding Options: Maximize Conversion Value with Target ROAS: Aims to maximize total conversion value while meeting ROAS targets.

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is usually used for premium, large format ads like full-page takeovers. How big is the programmatic advertising market? billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 113

Advertising Marketing Ad Exchange Retail 113

VideoWeek

MAY 8, 2024

Broadcasters at the UpFronts Paramount: Attribution Data from EDO and Mastercard Paramount Global will start offering attribution data from Mastercard and EDO, a TV measurement startup, as part of its ad trading. This product can be used both for reporting and for targeting.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. Similarly, while Google lost a bit of traffic, they still hold the lion’s share of the search market. Google, watching web users try Bing…for now.

Machine Learning 73

Machine Learning Food Conversion Education 73

Digiday

SEPTEMBER 9, 2022

New privacy laws are needed to address newer formats like email and online search said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), who said Google’s use of tracking email and search history for ad-targeting would be illegal if applied to older communication formats like mail and telephone calls.

Machine Learning 57

Machine Learning Retail Electronics Ad Targeting 57

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies.

Audience 60

Audience Cookies Demand Side Platform A/B Testing 60

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

JUNE 15, 2023

This can lead to more effective ad targeting and a better user experience. By using PETs to collect non-personal data, publishers can offer more relevant ads to their audiences without risking user trust. Companies may need to balance the benefits of PETs with other priorities, such as marketing effectiveness or business goals.

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Digiday

SEPTEMBER 8, 2022

Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. Experts say the use of AI is increasing as ad targeting with first-party data has become even in more demand. Some studies back this up.

Agency 64

Agency Machine Learning Communications Information Technology 64

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 80

Advertising Cookies CPM Retargeting 80

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them.

Retargeting 69

Retargeting Cookies Pop-Up Conversion 69

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 52

Advertising Cookies CPM Retargeting 52

Monetize More

JANUARY 13, 2023

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. From optimizing your ad formats and targeting to leveraging automation tools and testing different strategies, this article is a comprehensive guide to ad automation that you don’t want to miss.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can expose their brand to millions of potential customers who may have never heard of them before. This can be especially useful for smaller publishers who are looking to gain market share. By placing ads in popular games, publishers can create a lasting impression on players.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook. Read more on VideoWeek.

Ad Tech 59

Ad Tech Agency Media Audience 59

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Adtelligent

DECEMBER 26, 2023

According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop. As mentioned earlier, marketers mostly rely on third-party data. In 2019, advertisers spent $19.2

Cookies 52

Cookies GDPR Audience Non-Profit 52

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. How Different Is a Supply-Side Platform from a Demand-Side Platform?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Single Grain

FEBRUARY 5, 2024

Paid ads will always be a thing when it comes to marketing online, especially with giants like Google and Meta leading developments of online ecosystems. In this post, we’ll look at the transformative impact of AI in digital marketing, exploring how businesses can take advantage of AI in ways that weren’t available to us in the past.

Machine Learning 52

Machine Learning Marketing ROI Audience 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 29, 2023

In recent years, artificial intelligence’s impact on various industries, including marketing, has been undeniable. Marketing AI is a transformative way to approach existing marketing strategies by using advanced technology.

Marketing 52

Marketing A/B Testing Machine Learning Ad Targeting 52

Adtelligent

MAY 26, 2021

According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop. As mentioned earlier, marketers mostly rely on third-party data. From 1st-party data to 3rd-party data. In 2019 advertisers spent $19.2

Cookies 52

Cookies GDPR Non-Profit Audience 52

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Agency 52

Agency Marketing Machine Learning SEO 52