Ad Targeting Machine Learning Non-Profit 
Monetize More
MARCH 2, 2023
With RTB, inventory that was previously deemed non-monetized or not worthy can be utilized by advertisers who bid based on the audience data. This can give a publisher valuable insight and help them expand their websites into their most profitable segments, ultimately increasing their inventory value and increasing demand from advertisers.
Basis
MARCH 14, 2024
How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.
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Smart-Hub
DECEMBER 8, 2023
Through them, publishers that own websites for visitors, most often thematic media, place ad slots and manage the process of their automatic sale. We need to manage it for the sake of growth and profit. An ad exchange is only helpful if connected to the proper inbound and outbound channels. Development is unstoppable.
Martech
OCTOBER 19, 2022
Retail profit margins tend to be slim — in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on.
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Lead form ads in search. Semantic search.
Basis
MARCH 14, 2024
How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.
Smart-Hub
OCTOBER 24, 2023
It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Build Your Profitable Ad Exchange Business With Us!
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