Ad Targeting, Machine Learning and Retargeting

User Consent and Privacy in Mobile Ads

The Ad Tech Blog

JULY 14, 2024

Despite the widespread use of mobile devices, many users are reluctant to engage with mobile ads. This can be attributed to factors like ad fatigue, poor ad targeting, and intrusive ad formats. Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement.

Mobile Ads

Mobile Ads GDPR Machine Learning Conversion Rate

Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

JUNE 17, 2024

Step 2: Adjust Targeting Settings Refining targeting settings is crucial to prevent overexposure to the same group of users. By reaching new audience segments, marketers can ensure that their ads remain relevant and engaging.

CPC

CPC Advertising Click Through Rate Machine Learning

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. In digital advertising, timing is especially important when it comes to retargeting. All no-brainers, right?

Retargeting

Retargeting Cookies Pop-Up Conversion

Programmatic Advertising: The Ultimate Guide

illumin

SEPTEMBER 19, 2024

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

Advertising

Advertising Demand Side Platform Ad Space Ad Inventory

8 Enterprise PPC Automation Tools to Level Up Your Ads

Single Grain

MAY 2, 2023

The primary tools powering PPC automation are machine learning and artificial intelligence. Machine learning is also integral to predicting future outcomes. Machine learning delivers regular data on your PPC campaign and audience so that advertisers can make any necessary modifications.

Machine Learning

Machine Learning A/B Testing Ad Targeting ROI

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. How Can You Design and Build a DSP?

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Why Contextual Targeting in Digital Advertising Is Here to Stay

Basis

MARCH 14, 2024

How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

Advertising

Advertising Cookies CPM Retargeting

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

By automating the process, they enhance efficiency and precision in targeting the intended audience while managing costs effectively. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. FLEDGE, and Topics API.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Related Content: Best Programmatic Advertising Agency: Top 6 Choices for 2023 Programming Advertising Examples Now that you understand how programmatic ads work and the benefits of using them in your ad campaigns, let’s take a look a few examples. Here are a few future trends.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

Why Contextual Targeting in Digital Advertising Is Here to Stay

Basis

MARCH 14, 2024

How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

Advertising

Advertising Cookies CPM Retargeting

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.

Advertising

Advertising A/B Testing Retargeting Conversion

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

It is not required to use the DMPs at all, as the ecosystem of programmatic ads is full of other technological solutions for precise user targeting. SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data.

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Advertisers can then target interest-based ads at these cohorts without needing to collect data on individual users.

Cookies

Cookies First-Party Cookies GDPR SEO

10 failproof Ad Automation Strategies [CTR Boost Guaranteed]

Monetize More

JANUARY 13, 2023

In addition, automation tools can help businesses to track and analyze their targeting performance, so they can make adjustments as needed. Use Retargeting Techniques Retargeting is another excellent way to use ad automation to increase conversion rates.

Conversion Rate

Conversion Rate A/B Testing Retargeting Conversion

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

Clearcode

MAY 10, 2023

So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties.

Pharmaceuticals

Pharmaceuticals Advertising Media GDPR

AdTech Trends

User Consent and Privacy in Mobile Ads

Strategies to Mitigate Emotional Fatigue in Digital Advertising

Trending Sources

How to Build a Dynamic Creative Optimization (DCO) Tool

4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Programmatic Advertising: The Ultimate Guide

8 Enterprise PPC Automation Tools to Level Up Your Ads

How To Build a Demand-Side Platform (DSP)

Why Contextual Targeting in Digital Advertising Is Here to Stay

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Why Contextual Targeting in Digital Advertising Is Here to Stay

Meta advertising: what you need to know

6 Privacy-Enhancing Technologies for AdTech Companies

Why we care about adtech: The complete guide

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

10 failproof Ad Automation Strategies [CTR Boost Guaranteed]

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

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