Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. In-game advertising can also help create additional revenue streams.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

AUGUST 8, 2023

Targeted email automation series improved awareness of Clearfly’s Unified Billing services and re-engaged unengaged partners, yielding a 28% open rate and 4.9% The programmatic advertising approach helped them to deliver personalized messages to their target audience. click rate (exceeding industry benchmarks).

Advertising 52

Advertising Ad Space Impressions Healthcare 52

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Ad exchange automation empowers brands to access preferred ad spots at highly competitive prices.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Single Grain

JANUARY 3, 2024

Social Media Ads : Ads on platforms like Facebook or Instagram that start to engage users with interesting content. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. The result being that CAPTCHAs mostly just slow down the user experience.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

VideoWeek

MARCH 15, 2024

NCBU, LiveRamp and Google Team Up for CTV Targeting NBCUniversal has partnered with LiveRamp and Google to enable ad targeting in CTV environments. The decision marks the third time Google has been found in contravention of the rules.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

MAY 27, 2022

Twitter has agreed to pay $150 million to settle a case brought against it which alleged it illegally used private data in order to target ads. The FTC and Justice Department claimed that Twitter had used private data including phone numbers for ad targeting, while telling users that data was being collected for security purposes.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

FEBRUARY 23, 2024

The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

JULY 29, 2022

British broadcaster ITV posted five percent growth in ad revenue for the first half of the year, but said it expects ad revenue to be broadly flat for the first nine months, suggesting it expects a year-on-year drop in Q3. American broadcast network NBCUniversal posted a one percent drop in ad revenues for the quarter, as did TF1.

Ad Tech 52

Ad Tech Agency Media Cookies 52