Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Investigate ad targeting technologies : Stay informed about how adtech companies use consumer signals to deliver personalized ads.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. This creates a sense of urgency and provides an extra nudge towards making a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

AUGUST 8, 2023

Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 Key Results: The visibility of their ads increased from 56% to more than 70%.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Using cookie syncing to identify and target users. Web-based retargeting campaigns.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64