Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.

Ad Targeting 115

Ad Targeting MarTech Conversion Advertising 115

AdExchanger

OCTOBER 13, 2022

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.

Ad Targeting 119

Ad Targeting Retail Ad Tech Marketing 119

Digiday

MAY 6, 2024

The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.

Ad Targeting 96

Ad Targeting Marketing Audience Advertising 96

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. COVID-19 has only sped up this marketing transformation. Learn more here.

Ad Targeting 106

Ad Targeting Ad network Cookies Audience 106

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Adweek

SEPTEMBER 29, 2022

Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs.

Agency 244

Agency Ad Targeting Marketing 244

AdvertiseMint

DECEMBER 15, 2024

The future of digital marketing is poised for groundbreaking transformations. With artificial intelligence, voice search, and evolving data privacy norms playing influential roles, these trends will significantly impact marketing strategies. Voice search and conversational marketing are set to gain prominence in user engagement.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.

Ad Targeting 111

Ad Targeting Communications Audience MarTech 111

Ad Monsters

NOVEMBER 14, 2024

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JANUARY 15, 2025

An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” ” How can marketers break this cycle? Remember that most marketing effects positive or negative unfold over time.

Ad Targeting 113

Ad Targeting Marketing MarTech 113

Marketing Dive

JANUARY 12, 2023

Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

Ad Targeting 102

Ad Targeting 102

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. AI or else. Image: SOCi Inc.

Marketing 119

Marketing Ad Targeting MarTech 119

Digiday

AUGUST 30, 2023

As the consumer demand for personalized targeting increases , to succeed with retail media campaigns, advertisers must understand the benefits of marketing at the point of purchase — and beyond. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail 88

Retail Ad Targeting Media Advertising 88

TechCrunch Ads

MAY 18, 2022

Earlier this year, an interesting research paper found that Apple and other large companies had been able to increase their market power as a result of the ATT feature giving individual users more control over what third parties could do with their data — linking better consumer privacy to more concentrated data collection.

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the marketing manager persona. Email marketing: Include video links in holiday newsletters.

MarTech 108

MarTech Retail Marketing Media 108

Ad Monsters

DECEMBER 6, 2024

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

eCommerce 98

eCommerce Ad Tech Video Ads Ad Targeting 98

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech!

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Marketing SEO Conversion MarTech 111

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

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Marketing GDPR CPA MarTech 115

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Join the Digiday research panel. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.

Ad Targeting 69

Ad Targeting Marketing Media 69

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. AI provides publishers with a powerful way to introduce a new approach to the market.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Forty-six percent of SMB marketing leaders admit they only have a beginner’s knowledge about the benefits of the technology. Top use cases.

Non-Profit 98

Non-Profit Marketing ROI MarTech 98

Ad Monsters

OCTOBER 14, 2024

A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. Is there a bigger disconnect between marketers and consumers than we initially thought? Ad tech is still fighting against this narrative.

Marketing 105

Marketing Audience Ad Tech Ad Targeting 105

Martech

MAY 16, 2022

Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? So, I’m not a classical marketeer as a lot of graduates think of it.

Marketing 101

Marketing Healthcare Education Ad Targeting 101

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

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Machine Learning Marketing Cookies ROI 106

Martech

NOVEMBER 24, 2021

The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. Now that these capabilities are available, marketers have new tools to drive outcomes with OOH media.

Marketing 113

Marketing Media Ad Targeting Advertising 113

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). When users are exposed to the same ad multiple times, they tend to ignore it, leading to a phenomenon known as banner blindness.

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CPC Advertising Click Through Rate Machine Learning 244

AdExchanger

JANUARY 24, 2024

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment.

Ad Targeting 124

Ad Targeting Marketing 124

Digiday

APRIL 22, 2024

We’ll also examine challenges marketers face on the platforms and provide a guide to which platforms are right for key advertiser needs. This is a member-exclusive article from Digiday.

Ad Inventory 82

Ad Inventory Marketing Ad Targeting Agency 82

Ad Tech Daily

OCTOBER 22, 2024

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™.

Audience 100

Audience Marketing Ad Tech Agency 100

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. Lytics , a leading customer data platform (CDP), announces the findings of its report, Marketing and IT: The strategic partnership, a survey of over 200 senior marketers and IT decision makers.

Marketing 88

Marketing ROI Cookies eCommerce 88

AdExchanger

APRIL 4, 2023

Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. The post How Targeted Health Care Marketing Can Help Marginalized Communities appeared first on AdExchanger. Health data and race are sensitive topics on their own.

Marketing 105

Marketing Audience Ad Targeting Agency 105

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

Cookies 124

Cookies Ad Targeting Audience Marketing 124

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. What Should Marketers Start Doing In The New Year To Improve The “Health” Of Their Campaigns? In the past, marketers were nervous to advertise on novel channels due to a bit of a “Wild West” ad supply stigma.

Advertising 96

Advertising Marketing Cookies Impressions 96

All About Advertising Law

AUGUST 12, 2022

The CFPB’s new rule limits the applicability of that exemption to digital marketing providers such that the “electronic media” prong is very nearly void. Chopra has made clear that based on the new rule, “the service provider exemption for ‘time or space’ will typically not apply to the digital marketing services offered by major platforms.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? CloudShare Empowers B2B Software Marketers With Hubspot Integration. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics.

Marketing 88

Marketing MarTech GDPR Affiliates 88