Martech

DECEMBER 7, 2021

The post Lytics adds cloud data connection feature to improve ad targeting appeared first on MarTech. Learn more here.

Ad Targeting 106

Ad Targeting Ad network Cookies Audience 106

Martech

OCTOBER 10, 2024

Raptive launched Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting. Processing.

MarTech 104

MarTech Ad Targeting Retail Conversion 104

Martech

FEBRUARY 21, 2025

Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

DECEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

MarTech 108

MarTech Retail Marketing Media 108

Martech

JANUARY 15, 2025

For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. appeared first on MarTech. To avoid spreading efforts too thin, focus on the one metric that matters most to your organizations success. Use AI to drive measurable improvements in that area. Processing.

Ad Targeting 113

Ad Targeting Marketing MarTech 113

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Get MarTech! Mobiquity Technologies’ ATOS 2.0 Mobiquity Technologies’ ATOS 2.0

Ad Targeting 113

Ad Targeting MarTech Audience Media 113

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Get MarTech!

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Get MarTech! Additional reporting by Kim Davis.

Cookies 121

Cookies Ad Targeting MarTech Audience 121

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. We’re hearing really good feedback on the ability to reach a company’s ICP—and only their ICP—without wasted ad spend.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. They’ve also changed their infrastructure and have come up with different solutions where they are restricting tracking capabilities, and they have things like limited ad targeting use cases.”.

Marketing 115

Marketing GDPR CPA MarTech 115

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Dig deeper: How a non-profit farmers market is leveraging AI Get MarTech! Top use cases. In your inbox.

Non-Profit 98

Non-Profit Marketing ROI MarTech 98

Martech

NOVEMBER 9, 2023

Chatbots and ad-targeting, in particular, are pioneering this shift.” Get MarTech! Dig deeper: The new frontier of visual content: A marketer’s guide to AI The post How marketers are adopting AI in their work appeared first on MarTech. Moving too fast? In your inbox. Business email address Subscribe Processing.

Marketing 119

Marketing Ad Targeting MarTech 119

Martech

JUNE 22, 2022

It requires the company to overhaul its ad targeting tool, Lookalike Audiences, which makes it possible to target housing ads by race, gender, religion or other sensitive characteristics that enable discrimination. Automated marketing and ad targeting can result in unintentional discrimination.

Machine Learning 111

Machine Learning Ad Targeting Audience MarTech 111

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Marketing 111

Marketing SEO Conversion MarTech 111

Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. In this case, the ads were proven not to be effective in the purchasing decision.

Retargeting 106

Retargeting Control Group MarTech Food 106

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This will help advertisers display the most fitting ads to the most relevant Reddit users. Get MarTech!

Machine Learning 87

Machine Learning Ad Targeting MarTech Conversion 87

Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. MarTech QnA with the Expert. appeared first on MarTech Series.

Marketing 88

Marketing MarTech GDPR Affiliates 88

Martech

OCTOBER 26, 2023

While overall pricing remains under pressure from these factors, we believe our ongoing improvements to ad targeting and measurement are continuing to drive improved results for advertisers.” Get MarTech! The post Meta third-quarter revenue up by 23% appeared first on MarTech. In your inbox.

Impressions 111

Impressions Ad Targeting MarTech Marketing 111

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Data and confused: The increasing complexity of ad targeting . “As The post Facebook bans academics looking at misinformation: Monday’s Daily Brief appeared first on MarTech.

Ad Targeting 109

Ad Targeting Cookies Food Ad network 109

Martech

JULY 19, 2023

Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. On Monday, Norway’s data protection authority, the Datatilsynet , banned Meta from running behavioral ads on Facebook and Instagram without users’ consent. Get MarTech! In May it was hit with a $1.3 In your inbox.

GDPR 98

GDPR Ad Targeting MarTech Audience 98

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Retargeting 106

Retargeting Retargeting platforms Conversion Rate Conversion 106

Martech

NOVEMBER 9, 2023

Enhanced targeting and optimization: Discover how to utilize CAPI for data collection and ad targeting optimization. The post Meta and Ignite Visibility present a new conversion API gateway solution appeared first on MarTech. Sign up today!

Conversion 108

Conversion ROI Ad Targeting MarTech 108

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Could the same concepts apply for inputs and outputs from your martech stack? “On Mark Davey , founder, The Codified Consultant (Mark will be speaking about DAM at MarTech ). ” Read more here.

Retail 119

Retail MarTech Entertainment Ad Targeting 119

Martech

JANUARY 11, 2023

To address accurate carbon footprint measurement concerns across the industry, fifty-five, a global martech consultancy, conducted a study to better understand the carbon impact of brands’ digital advertising campaigns. Maximize ad targeting. Processes for targeting audiences have a low carbon footprint. Get MarTech!

Advertising 127

Advertising Impressions Audience MarTech 127

Martech

MARCH 6, 2024

Then you’ll need to use a CDP solution with event forwarding that passes that data along through Meta Conversions API to better inform your ad targeting and help personalize your ads on Meta. The post Improve your return on ad spend with first-party data appeared first on MarTech.

Conversion 113

Conversion Ad Targeting Cookies Advertising 113

Martech Series

SEPTEMBER 7, 2022

Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. One priority is targeting. Most marketers, 64%, said that AI will take on the majority of the heavy lifting in the future of ad targeting. Surprisingly fewer than 40% of marketers plan to adopt Unified ID (UID) technology.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech Series

JULY 29, 2022

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. The post Creating a Cookieless Future Today appeared first on MarTech Series.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

JANUARY 31, 2023

Marketing Technology News: MarTech Interview with Jeff Bander, Chief Revenue Officer at Eye Square Lytics improves ad targeting through unifying customer data into a complete profile.

ROI 80

ROI Audience Advertising Marketing 80

Martech

JUNE 27, 2022

Netflix hasn’t provided any details of its plans, how many ads will run, ad targeting, or reach. The post Google, NBCUniversal duking it out to be Netflix adtech provider appeared first on MarTech. (a previous FreeWheel customer and current Netflix competitor) since 2018. What Netflix is saying. Read the announcement.

Ad Targeting 103

Ad Targeting MarTech Audience Advertising 103

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MAY 16, 2022

Take the 2022 MarTech Replacement Survey today! Read next: Data and confused: The increasing complexity of digital ad targeting. The post Why marketers have a love-hate relationship with complexity appeared first on MarTech. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?

Marketing 101

Marketing Healthcare Education Ad Targeting 101

Martech

MAY 12, 2022

Take the 2022 MarTech Replacement Survey today! What we know about My Ads Center right now : Follow brands and topics. They will also have a simple way to shut off ad targeting on Google and many non-Google sites. The post Google giving users greater control over what ads they see appeared first on MarTech.

Education 102

Education MarTech Ad Targeting Marketing 102

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The post The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs) appeared first on Clearcode | Custom AdTech and MarTech Development.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Martech

MAY 14, 2024

In the past, contextual advertising has been hamstrung by overly rigid standardization and broad categorizations, which was logical at the time for simplifying ad targeting and reducing complexity by classifying individuals into predetermined segments.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

Martech Series

OCTOBER 21, 2022

For app developers, the requirement that individual iPhone users must opt in for ad targeting (enabling IDFA) was a daunting reality. Many people thought it would be the end of targeting on iPhones, that no one would opt in at all. In our recent study, we compared the percentage of ad requests with IDFA presence between 14.5

Ad Targeting 95

Ad Targeting Retail Advertising Audience 95

Martech

JULY 25, 2022

Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide. Advertisers and marketers, along with the martech vendors that serve them, must also cope with regulatory and technological efforts to safeguard people’s privacy. appeared first on MarTech.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Martech

SEPTEMBER 6, 2022

Here are just a few tips to get the most out of your iOS targeting. Get MarTech! A winning recipe involves pivoting away from the easier short-term ad targeting goals, dedicating more focus and tools to look at the long game, and building more holistic goals centered around customer lifetime value. In your inbox.

Advertising 113

Advertising Conversion Audience Mobile Ads 113