Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting 119

Ad Targeting Retail Ad Tech Marketing 119

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy.

Marketing 114

Marketing Finance ROI Ad Targeting 114

Digiday

AUGUST 30, 2023

As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media.

Retail 88

Retail Ad Targeting Media Advertising 88

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Demand Side Platform 267

Demand Side Platform Video Ads Ad Targeting Audience 267

Exchange Wire

AUGUST 18, 2022

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.

Media 127

Media Ad Targeting 127

Martech

SEPTEMBER 11, 2024

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.

Ad Targeting 111

Ad Targeting Communications Audience MarTech 111

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. For premium media companies, its about time. Advertisers saw a record number of publisher product announcements this year.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 87

Ad Targeting Ad Server Geo targeting Ad Tech 87

Martech

JULY 17, 2024

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. The interactivity draws attention and encourages social media sharing.

Advertising 114

Advertising Marketing Conversion Rate Audience 114

TechCrunch Ads

MAY 18, 2022

The new 90-second ad spot will run globally this summer on broadcast and social media across 24 countries, per Apple, which also said the campaign will include related creative being splashed across billboards.

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Basis

SEPTEMBER 27, 2024

Social media has come a long way since its early days. What once was a space primarily for connecting with friends has morphed into a powerful cultural and economic force, driven by personalized algorithms that shape everything from content recommendations to targeted ads.

Media 90

Media Advertising Ad Targeting Audience 90

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies. Continue reading this article on digiday.com.

Media 85

Media Retail Cookies Ad Targeting 85

Martech

DECEMBER 9, 2024

shorter videos for social media, longer for YouTube). Social media: Follow creators on platforms like Instagram and TikTok to see trending styles and techniques. Tools to use: Social media platforms: Instagram and TikTok for easy sharing. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

MarTech 108

MarTech Retail Marketing Media 108

MNTN

SEPTEMBER 1, 2023

A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Meanwhile, Walmart and NBCUniversal have also collaborated to tap into the potential of retail media CTV partnerships. billion by 2027.

Retail 98

Retail Media Ad Targeting Advertising 98

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media?

Ad Tech 105

Ad Tech Media Agency Audience 105

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 114

Manufacturing Retail Ad Tech Ad Targeting 114

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Join the Digiday research panel. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.

Ad Targeting 69

Ad Targeting Marketing Media 69

Ad Tech Daily

MAY 12, 2022

The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future.

Media 98

Media Ad Tech Audience Ad Targeting 98

AdExchanger

NOVEMBER 2, 2022

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear inventory. Yet still, addressable TV remains a small piece of media buying, which the industry addressed at Paramount’s Addressable Now summit in New York City.

Ad Targeting 105

Ad Targeting Media 105

Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency 87

Agency Advertising Communications Machine Learning 87

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

The Ad Tech Blog

JUNE 13, 2024

Overview of Consumer Confidence Index and Digital Ad Spend Key Points Consumer confidence directly impacts digital ad spend allocation. Understanding consumer behavior helps in optimizing ad campaigns. Economic indicators can guide media planning strategies. Adapting to changes in consumer confidence can improve ROI.

ROI 130

ROI Audience Ad Targeting Conversion 130

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 69

Retail Media Cookies Ad Tech 69

Martech

APRIL 20, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is our roundup of now available AI-powered martech products, platforms and features announced this week: Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns.

Ad Targeting 113

Ad Targeting MarTech Audience Media 113

Digiday

MAY 8, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Targeting 95

Ad Targeting Media Marketing 95

Digiday

AUGUST 11, 2024

In late July, Google reversed earlier plans (four-plus years in the making) for online ad targeting and measurement in its web browser Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Targeting 92

Ad Targeting Media Marketing Advertising 92

Digiday

MAY 5, 2024

Snap, which positioned itself as “not social media,” discussed ways it is using AI to help create augmented reality lenses for users and advertisers within minutes. Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences. Continue reading this article on digiday.com.

Machine Learning 95

Machine Learning Advertising Ad Targeting Media 95

Digiday

OCTOBER 18, 2022

With their combined strength in first-party data and increased retail footprint, grocery chains Kroger and Albertsons have an opportunity to upend the status quo in the retail media network landscape with their proposed merger. The idea of retailers turning their websites into media platforms isn’t a new one. supermarket sector.

Retail 68

Retail Media Manufacturing Finance 68

Digiday

JANUARY 24, 2023

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. Although, not all are in complete agreement with such confrontational language.

Media 72

Media GDPR Ad Targeting Conversion 72

AdvertiseMint

DECEMBER 15, 2024

Video content on social media will reign supreme, particularly short-form videos. Streaming volume, advertising options and targeting options will improve. AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Digiday

DECEMBER 3, 2023

Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. This is an iterative process — “sandbox” in software parlance refers to a testing environment, after all.

Audience 97

Audience Cookies Ad Targeting Media 97

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. JM: Consumers don’t necessarily understand that media has always been ad supported.

Media 92

Media Ad Server Cookies ROI 92

Ad Monsters

SEPTEMBER 10, 2024

This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. Now imagine OpenPath combined with control of the smart TV OS — TTD wouldn’t just control ad spend, they’d dominate how the entire ecosystem operates.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111