Single Grain

JUNE 11, 2019

Layering LinkedIn Ad Targeting Options. The most effective approach is to ‘layer’ multiple targeting options for your LinkedIn Ads. I like to use the specialties, and then layer on seniority to increase my odds of targeting the actual decision makers within an organization. Don’t Forget to Retarget.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. However, in today’s increasingly complex media environment, tracking those conversions can be a challenge.

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

VideoWeek

APRIL 29, 2024

But one fundamental competitive concern is the broad impact that eliminating third-party cookies will have in terms of shifting ad spend into walled gardens. search) and use it for ad targeting or measurement on another product (i.e YouTube) might be an obvious route.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Single Grain

JULY 25, 2019

This type of data includes the customer’s name, address, email address, phone number, age, gender, user IDs and social media profile links, among other items. This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Retarget Customers More Effectively.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Ad Wisey

MAY 13, 2022

Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. 10 best ad management tools for e-commerce. Hubspot automates ad targeting lists by automatically syncing leads and audiences. The tool provides target audience behavior analysis. Retargeting.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

JULY 17, 2022

” “Unbundling in the media and advertising ecosystem has caused a lot of specialists within data and within insights and analytics, but very few people who understand how to holistically tie data together to impact everything in brands from creative to content, to strategy to media,” explained Caruso.

Retargeting 76

Retargeting Agency Media Ad Targeting 76

Clearcode

SEPTEMBER 11, 2023

Provide companies with more control over their data and the media-buying process. By offering a DSP, they can provide advertisers with a comprehensive platform to manage their ad campaigns, opening up new revenue streams through fees, commissions, and licensing models. The ad banker is the module that prevents overspending.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. It can help marketers improve omnichannel engagement by targeting customers across many channels. This speed cannot be achieved manually.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Reasons for companies wanting to build their own RTB bidder or DSP include capitalizing on first-party data assets, cutting costs on media, gaining autonomy, and addressing measurement challenges.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. The cookieless future fuels consolidation.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Basis

MARCH 14, 2024

This is a particularly potent approach for localized campaigns—for example, a museum might leverage geo-based DOOH ads in local tourist hotspots to drive visits. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 95

Advertising Cookies CPM Retargeting 95

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

JANUARY 24, 2024

Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting. A few other solutions that come to mind: Retail media networks allow advertisers to market directly on retail websites and apps, using the retailers’ first-party data.

Retail 88

Retail Advertising Cookies Marketing 88

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. How to Set Up LinkedIn Ads Targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 15, 2019

So why aren’t your ads performing as well as you’d expect? The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 You can use influencer-generated content to boost the impact and effectiveness of your Facebook ads by helping you generate more high-quality traffic, boost your engagement rate, and increase your social media followers.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. They aren’t targeted programmatically or on social media until a week after their last purchase, which ensures budget is spent efficiently.

Advertising 75

Advertising Marketing Cookies Retargeting 75

Single Grain

SEPTEMBER 5, 2019

This type of data includes the customer’s name, address, email address, phone number, age, gender, user IDs and social media profile links, among other items. This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Retarget Customers More Effectively.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

MAY 11, 2023

A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Editor’s Note: As of December 7, 2023, LinkedIn no longer offers programmatic display ads on the desktop experience.

CPC 105

CPC Conversion Conversion Rate Audience 105

AdvertiseMint

OCTOBER 13, 2023

Unlike regular brand ads, direct response talks directly to buyers. It uses emails, social media, TV, and more to drive specific actions quickly. It’s a type of marketing that works across media, old and new. Direct response marketing channels include mail, email, Facebook ads, TV, and more. See what wins each time.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

AUGUST 19, 2019

2) Target Deeper. Be more specific in who your ads target. Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial. Liked some of your social media posts.

Impressions 80

Impressions Audience Banner A/B Testing 80

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

These ads can be in-stream, where they play before, during, or after the video content, or they can appear as display ads alongside the video player: Social Media Ads : Social media native ads are ads displayed on various social media platforms such as Facebook, Instagram, Twitter, or LinkedIn.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Basis

MARCH 14, 2024

This is a particularly potent approach for localized campaigns—for example, a museum might leverage geo-based DOOH ads in local tourist hotspots to drive visits. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

AUGUST 8, 2023

The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. Source: Clearcode.cc Currently, the AdTech industry has two main types of DCRs.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Lemonads

FEBRUARY 1, 2021

There are many major differences between running a traditional advertising campaign and launching social media ads. Besides the fact that the medium is different, social media ads also require an additional step that’s impossible to perform in traditional advertising -- the campaign optimization process.

Affiliates 52

Affiliates Audience ROI CPA 52

Smart-Hub

DECEMBER 8, 2023

Supply-Side Platform (SSP): how publishers manage and sell their ad inventory Another important element of the ecosystem of programmatic is the tool of publishers — supply-side platforms (SSPs). Through them, publishers that own websites for visitors, most often thematic media, place ad slots and manage the process of their automatic sale.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 25, 2023

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Adtelligent

MARCH 12, 2020

Third-party cookies have been the base for programmatic advertising intended for ad serving and cross-site tracking since 1994. There are also predictions made by the media key voices about growth in the number of more contextual advertising campaigns. Third-party cookies play an important role in the digital advertising ecosystem.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

SEO 52

SEO Food Audience Advertising 52