Paleo AdTech
DECEMBER 10, 2023
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In
Brid.tv
NOVEMBER 17, 2023
Other examples of discriminatory practices in behavioral targeting include categorization based on gender, race, religion , and more. And third, by giving the users control over which information is shared, they can introduce themselves free of the systemic biases integral to behavioral targeting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paleo AdTech
MAY 25, 2021
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.
Brid.tv
DECEMBER 21, 2022
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.
SODP
JULY 25, 2023
SSPs: Publishers provide the details of their available ad spaces — including size, location and audience demographics — to SSPs. These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear.
Brid.tv
OCTOBER 7, 2022
It is no secret that pre-roll ads are the king of instream video advertising. On the contrary, mid-roll ads are still considered valuable ad real estate , and not for nothing. They are over 35% more effective than post-roll ads in generating impressions, for example.
Expert insights. Personalized for you.
52 
Let's personalize your content