Exchange Wire

NOVEMBER 4, 2024

News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with Meta [.]

Ad Targeting 52

Ad Targeting Retail 52

MNTN

SEPTEMBER 1, 2023

There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. billion by 2027.

Retail 98

Retail Media Ad Targeting Advertising 98

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing 114

Manufacturing Retail Ad Tech Ad Targeting 114

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 88

Retail Advertising Cookies Marketing 88

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

MarTech 108

MarTech Retail Marketing Media 108

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 68

Retail A/B Testing Shipping Audience 68

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 69

Retail Media Cookies Ad Tech 69

Digiday

OCTOBER 18, 2022

With their combined strength in first-party data and increased retail footprint, grocery chains Kroger and Albertsons have an opportunity to upend the status quo in the retail media network landscape with their proposed merger. The idea of retailers turning their websites into media platforms isn’t a new one. supermarket sector.

Retail 68

Retail Media Manufacturing Finance 68

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.

Media 85

Media Retail Cookies Ad Targeting 85

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. If true, this bold move could shake up the CTV market.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

AdExchanger

SEPTEMBER 29, 2024

Retailers, credit card and financial […] The post Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa appeared first on AdExchanger. Moat, we forgot all about you.

Advertising 130

Advertising Retail Ad Targeting 130

Ad Tech Daily

JANUARY 8, 2025

This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns.

Retail 52

Retail Audience eCommerce Ad Tech 52

Ad Tech Daily

JANUARY 13, 2025

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.

Retail 52

Retail Audience Ad Tech Media 52

Ad Tech Daily

JULY 18, 2022

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & Walmart will be the exclusive retailer to enable streamers […]. Walmart will be the exclusive retailer to enable streamers […]. & SAN JOSE, Calif.

Retail 119

Retail Ad Tech Ad Targeting Video Ads 119

Clearcode

APRIL 7, 2022

The data added to a data clean room is not shared with other companies, allowing the data owners to maintain control of it. The cons of using data clean room: Aggregated data for reporting and ad targeting will be less accurate than ID-based data. Hershey’s Aims to Gather Loyalty Card Data from Retailers.

Cookies 107

Cookies Ad Targeting Retail Audience 107

Martech

AUGUST 13, 2021

And part of an engaging on-site experience located in a physical retailer is being able to buy something to take with you on the way out. Our AT&T retail locations are incredible places for innovation to take flight,” said Jeannie Weaver, AT&T’s VP, Retail and Special Experiences Marketing. Chris Wood, Editor.

Retail 119

Retail MarTech Entertainment Ad Targeting 119

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? What is a retail media network? It also lets them run ads on the open web. Retail profit margins tend to be slim — in the 3% to 4% range. How much does it cost?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

OCTOBER 10, 2024

Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting.

MarTech 105

MarTech Ad Targeting Retail Conversion 105

Martech Series

OCTOBER 21, 2022

For app developers, the requirement that individual iPhone users must opt in for ad targeting (enabling IDFA) was a daunting reality. Many people thought it would be the end of targeting on iPhones, that no one would opt in at all. In our recent study, we compared the percentage of ad requests with IDFA presence between 14.5

Ad Targeting 95

Ad Targeting Retail Advertising Audience 95

The Ad Tech Blog

JUNE 13, 2024

Step 3: Leverage Data-Driven Insights Data-driven insights are crucial for optimizing digital ad spend. These insights can inform ad targeting, content creation, and media planning strategies. This shift will impact how businesses collect and use consumer data for ad targeting.

ROI 130

ROI Audience Ad Targeting Conversion 130

VideoWeek

NOVEMBER 29, 2024

The tool enables FMCG brands that are listed at local retailers to localise addressable TV ads for region-specific retailer campaigns, allowing them to direct consumers to the point of sale (POS) by featuring grocery stores in the vicinity.

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. This is also a great strategy for brick-and-mortar retail outlets. They look for opportunities near key retailers, like Whole Foods.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Maximize ad targeting. Processes for targeting audiences have a low carbon footprint. Digital initiatives account for 3.5%

Advertising 127

Advertising Impressions Audience MarTech 127

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV.

Cookies 69

Cookies Conversion Ad Tech Retail 69

VideoWeek

MAY 16, 2024

NBCUniversal: Audience-Based Buys and Olympic Content Specifically on the ad product front, NBCUniversal didn’t add anything to its retail media partnership with Instacart which it announced last week. At the presentation itself, Disney focussed on its reach as a major sales point.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. These insights also fueled eMarketer’s H1 Search Ad Spending Forecast , where they expect Microsoft to capture 9% of the non-retail search ad market this year.

Machine Learning 91

Machine Learning Food Conversion Education 91

VideoWeek

AUGUST 22, 2024

AI-powered growth James McDonald, director of data, intelligence, and forecasting at WARC, and the report’s author, said that platforms and media companies which use first-party data for ad targeting – particularly those powered by AI – will be the main recipients of ad growth. percent of ad spend this year.

Retail 52

Retail Ad Targeting Media Marketing 52

Martech

SEPTEMBER 6, 2022

This notion may not surprise many retail marketers, but it’s important to note that new data backs this up. A winning recipe involves pivoting away from the easier short-term ad targeting goals, dedicating more focus and tools to look at the long game, and building more holistic goals centered around customer lifetime value.

Advertising 113

Advertising Conversion Audience Mobile Ads 113

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

AUGUST 11, 2021

I pray that the retailer has a decent CRM, or even better, a CDP, and that the system will work out the bugs. But good customer experience has a way of erasing all the steps that a consumer worries about. Those under 18 will not be able to turn on their location history. Advertising changes. Why we care.

Conversion 111

Conversion Marketing MarTech Ad Targeting 111

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech 52

Ad Tech Media Agency Audience 52