Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Many consumers remain unaware of the specific data points used for ad targeting, underscoring the importance of transparency in data collection practices.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting 119

Ad Targeting Retail Ad Tech Marketing 119

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 88

Retail Advertising Cookies Marketing 88

Single Grain

APRIL 12, 2023

Get My Free Marketing Plan 6 Proven Strategies of Advertising Now that we’ve covered some core components of crafting quality ads, let’s look at some examples of advertising strategies and where to allocate your marketing dollars. Sponsored brand ads: ads that appear at the header of the results page that give a glimpse of an entire brand.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98