The Ad Tech Blog

JUNE 17, 2024

Step 2: Adjust Targeting Settings Refining targeting settings is crucial to prevent overexposure to the same group of users. By reaching new audience segments, marketers can ensure that their ads remain relevant and engaging.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

JUNE 11, 2019

Layering LinkedIn Ad Targeting Options. The most effective approach is to ‘layer’ multiple targeting options for your LinkedIn Ads. I like to use the specialties, and then layer on seniority to increase my odds of targeting the actual decision makers within an organization. Don’t Forget to Retarget.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Smarty Ads

SEPTEMBER 27, 2023

With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely. Nowadays, the success of any business heavily relies on advertising. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels.

Ad Targeting 52

Ad Targeting Advertising Retargeting 52

Single Grain

APRIL 12, 2023

Get My Free Marketing Plan 6 Proven Strategies of Advertising Now that we’ve covered some core components of crafting quality ads, let’s look at some examples of advertising strategies and where to allocate your marketing dollars. Sponsored brand ads: ads that appear at the header of the results page that give a glimpse of an entire brand.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 25, 2019

This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

VideoWeek

APRIL 29, 2024

. “We are conscious of the risk that ad spend could move away from open display and into O&O inventory (or ‘walled gardens’) – depending on the overall impact of the Privacy Sandbox changes,” says the report. search) and use it for ad targeting or measurement on another product (i.e

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digital Remedy

OCTOBER 19, 2022

This allows campaign managers to track their ad results in real time and pivot their message if needed, giving politicians a better pulse on how potential voters react to their message. Ad targeting on podcasts can be especially helpful in local political races because of the ability to target audiences by zip codes and cities.

Advertising 105

Advertising Audience Retargeting Media 105

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Conversions, as advertisers know, are kind of the holy grail of marketing.

Retargeting 71

Retargeting Cookies Pop-Up Conversion 71

Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Clearcode

SEPTEMBER 11, 2023

Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution.

Audience 124

Audience Cookies Retargeting Marketing 124

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

AdvertiseMint

FEBRUARY 3, 2022

Lead generation ad campaigns build quality first-party data lists that you can use for your other campaigns and to build effective lookalike audiences. 3) Problem: Facebook Ad Targeting Isn’t Bringing Results. 4) Problem: Retargeting Audiences Are Too Small to Deliver Results. Conclusion.

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Account-based tracking helps automate ads and convert users better. Retargeting. Why HubSpot? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Basis

MARCH 14, 2024

Think of it this way: If you were describing the digital advertising industry to an octogenarian, would it be easier to explain contextual targeting or, say, cross-device programmatic retargeting ? The important takeaway is that, on the aggregate, contextual targeting is likely to be more cost efficient than user ID-based targeting.

Advertising 83

Advertising Cookies CPM Retargeting 83

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward. Unified ID 2.0

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

JULY 17, 2022

“Most investment actually occurs at the last mile, which is programmatic ad targeting/retargeting/remarketing — all of those things that data can do once you’ve identified someone and they’re about to purchase,” he said.

Retargeting 78

Retargeting Agency Media Ad Targeting 78

illumin

SEPTEMBER 19, 2024

Instead, the ad placement process is automated. Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. How to Set Up LinkedIn Ads Targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JANUARY 3, 2024

Ads and landing pages are highly targeted with strong CTAs, special offers, or limited-time promotions to encourage immediate action. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. This creates a sense of urgency and provides an extra nudge towards making a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. Dive Deeper: How to Build a Facebook Ad Funnel.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

AdvertiseMint

JANUARY 8, 2024

Utilize Facebook ad targeting. Leverage Facebook’s powerful targeting options to reach the right audience. Define your target audience based on demographics and other factors to ensure your ads are shown to those most likely interested in your offerings. Retargeting strategies.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Clearcode

SEPTEMBER 20, 2023

Targeting specific audiences: With the help of data, AI and machine learning, DSPs facilitate the targeting of specific audience segments across a range of publisher sites, allowing for more precise and effective advertising campaigns. FLEDGE, and Topics API.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Single Grain

SEPTEMBER 5, 2019

This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

DECEMBER 8, 2023

Display Ads: Description : These are visually striking, banner-style ads that appear on various pages of LinkedIn, outside the user’s feed, and are probably the most familiar. Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages.

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

JANUARY 24, 2024

They’d want to consider onboarding first-party CRM data into a CDP like LiveRamp for precise ad targeting that doesn’t require third-party cookies. Could you provide some specific examples for how retail and e-commerce advertisers might approach the cookieless future?

Retail 74

Retail Advertising Cookies Marketing 74

Smart-Hub

MARCH 14, 2022

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

AdvertiseMint

MARCH 6, 2024

Facebook interest targeting is important for advertisers because it allows them to reach a highly relevant audience with their ads. Can I combine multiple interests in my Facebook ad targeting? Yes, you can combine multiple interests in your Facebook ad targeting. Facebook Lead Generation Tips

Food 52

Food Fashion Audience Ad Targeting 52

Single Grain

AUGUST 19, 2019

2) Target Deeper. Be more specific in who your ads target. Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial. 11) Include Ad Copy in Your Image.

Impressions 80

Impressions Audience Banner A/B Testing 80

Basis

JANUARY 24, 2024

Marketers can then use a customer data platform (CDP) like LiveRamp to turn that data into audience segments for ad targeting and to find lookalikes of existing customers. Then, retargeting can kick in, with longer lookback windows of around 21 days or 30 days, since most people aren’t dropping $200 on fine dining takeout once a week.

Advertising 63

Advertising Marketing Cookies Retargeting 63

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdvertiseMint

OCTOBER 13, 2023

Example – target website visitors with special deals by email or Facebook ads. Retarget people who sign up for content with related products or services. Some examples: Coca-Cola runs brand ads to associate their soda with happiness. Netflix airs humorous TV ads about how easy it is to watch anywhere.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Single Grain

MAY 11, 2023

Additionally, you can target specific placements, keywords and geographical locations to further refine your audience. Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting.

Advertising 52

Advertising Retargeting Impressions CPC 52

Ad Monsters

JANUARY 9, 2024

Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59