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Target by Job Title. Targeting job titles is the easiest option. Let’s say I'm selling SEO software. I could simply target marketing managers on LinkedIn, because they’re the ones who will be using it. There’s a good chance that’ll get me to the right people, but there are disadvantages to targeting job titles.
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And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.
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Internal Links Including internal links into the case studies significantly helps readers easily assess the other significant case studies that you have already created and posted on your website, which also boosts the SEO of the website. They came to Single Grain for help with their social advertising. Moreover, they achieved a $4.87
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Since late 2022, there’s been a renewed debate that paid media, as a whole, is getting easier to manage and secure a strong ROI. The other side of the argument challenges that perspective, saying that targeting is tougher than it’s ever been. For instance, they can adjust bidding strategies based on user behavior, thus improving ROI.
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Irish Data Regulator Fines LinkedIn €310 Million Over AdTargeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and adtargeting.
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