Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. How to Set Up LinkedIn Ads Targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

APRIL 19, 2023

Here is an example of product display ads in action: 4) Video Ads Amazon video ads can be run on Amazon stores, Amazon owned sites, mobile apps and Fire tablet wake screen. For example, if you sell “coffee beans” you can target the keyword “coffee maker.”

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

FEBRUARY 25, 2022

Dive Deeper: International SEO: How to Optimize Your Website to Capture a Global Audience. Make sure people can easily find everything they need and that your website is SEO-friendly so that people can find you on search engines as well. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings. 1) Google Ads.

Shipping 52

Shipping SEO A/B Testing Media 52

Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

MAY 23, 2023

Begin by assessing whether your chosen ad formats are best suited to your goals. If you’re going for brand awareness, could it be better to ditch those text ads in favor of something with a bigger visual impact? Would a video ad be more effective in conveying your message?

A/B Testing 52

A/B Testing Conversion Conversion Rate Audience 52

VideoWeek

MARCH 15, 2024

Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

InMobi

JANUARY 18, 2015

ASO will be the new SEO Getting your dream app discovered has always been a challenge, with close to 3 million apps on the App Store. Users preferences and controls will overwhelmingly determine ad targeting 2015 will see the decline of in-app ad targeting based only on basic features such as device, operating systems and location.

Video Ads 52

Video Ads Ad Targeting SEO Media 52