Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Intentionally misrepresented ads.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Media Math

FEBRUARY 19, 2023

Rethink your targeting In addition to SPO, applying ad targeting to reach your intended audience and capture their attention will not only yield positive business outcomes, like improved ROI and lower CPAs, but also reduce the carbon footprint of the media-buying process.

Media 52

Media Viewability A/B Testing Electronics 52

Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try ad placements that gel with the content and different ad placement strategies that drive better revenue.

CPM 52

CPM Viewability Ad Server Ad Space 52

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult. Read more on VideoWeek.

Ad Tech 52

Ad Tech Media Agency Audience 52

Brid.tv

SEPTEMBER 18, 2024

Whether placed before ( pre-roll ), during (mid-roll), or after ( post-roll ) the video, these ads capture the viewer’s attention while they are already engaged with your content. If you have large video libraries you’ll see significant benefits from these video ads, especially pre-roll ads, which can result in viewability rates of up to 70%.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Digiday

OCTOBER 13, 2022

Netflix’s targeting options won’t be permanently limited to content-based categories, though. Netflix will be collecting users’ date of birth and gender when they sign up for its ad-supported tier, and the company plans to eventually enable age- and gender-based ad targeting, though not at launch, said Gorman.

CPM 72

CPM Viewability Advertising Video Ads 72

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Overall, improving attention metrics increases views, clicks, and conversions of your ads.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

VideoWeek

MAY 17, 2024

X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X has been increasingly positioning itself as a video platform as it seeks to draw more ad spend onto its platform.

Retail 98

Retail Media Ad Tech Audience 98

Smart-Hub

OCTOBER 24, 2023

Private Marketplace (PMP): Join private ad marketplaces for access to exclusive, high-value ads. Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

AUGUST 19, 2022

Pros: Not as intrusive Don’t require existing video content Easier audience targeting. Monetize with outstream ad units for maximum ad viewability. Join a Reliable Video Ad Network (Or Several). Some things to look for include geographic or contextual ad targeting. Learn More.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Smart-Hub

APRIL 29, 2024

CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewability rates. Marketers can identify specific user attributes and behaviors in real-time, enabling precise ad targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Media 69

Media Advertising Cookies Impressions 69

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. Last month, Meta CEO Mark Zuckerberg said the company was using AI to drive engagement and improve ad targeting on its platforms.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Imagine the cost of viewable impressions of video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Single Grain

NOVEMBER 17, 2020

The Ultimate Guide to Creating a LinkedIn Ads Campaign. * How to Set Up LinkedIn Ads Targeting. Choosing the right LinkedIn Ad type for your enterprise SaaS company comes down to several factors, one of which is the kind of targeting you want to use.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JULY 18, 2023

These insights can be leveraged to refine targeting strategies, improve ad creatives, and drive better results. Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

MARCH 17, 2023

Because of these factors, serving and displaying ads in the gaming environment poses a constant and complex technical challenge. The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. Displaying ad dimensions. weather conditions).

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Ad Monsters

DECEMBER 17, 2024

This shift aligns with growing consumer privacy demands and regulatory pressures, providing precise, privacy-compliant targeting solutions without relying on third-party cookies. These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

YieldBird

JANUARY 31, 2025

– Key Metrics in 2024: Viewability and CTR as measures of user engagement. Fill Rate effectiveness in selling ad inventory. Shifting Priorities in 2025: Ad quality metrics such as brand safety and user experience. Publishers are preparing by investing in research and development to remain competitive.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52