Adweek

JULY 10, 2023

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.

Ad Tech 264

Ad Tech 264

Adweek

DECEMBER 13, 2023

Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising.

Education 278

Education Ad Tech Advertising 278

Adweek

AUGUST 3, 2022

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

Ad Tech 290

Ad Tech Media Marketing Retail 290

Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 312

Ad Tech Cookies Impressions Advertising 312

Adweek

JUNE 8, 2023

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker.

Ad Tech 246

Ad Tech 246

Adweek

JULY 19, 2023

Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers.

Ad Tech 246

Ad Tech 246

Adweek

DECEMBER 12, 2023

Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency.

Ad Tech 264

Ad Tech Agency 264

Adweek

MARCH 1, 2023

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.

Ad Tech 299

Ad Tech Advertising 299

AdExchanger

SEPTEMBER 30, 2024

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. Arielle Garcia, you can go home now! Thank you for your service.)

Ad Tech 138

Ad Tech Marketing 138

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 327

Advertising Ad Tech MarTech 327

Digiday

DECEMBER 1, 2024

Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector.

Ad Tech 87

Ad Tech Media Marketing 87

AdExchanger

DECEMBER 4, 2024

Cyber Monday may be done, but the ad tech deal making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. It’s been a busy few months in the ad tech sector. Terms of the deal were not disclosed.

Ad Tech 106

Ad Tech Marketing 106

Exchange Wire

DECEMBER 9, 2024

The post Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards appeared first on ExchangeWire.com. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [.]

Ad Tech 110

Ad Tech 110

Adweek

JANUARY 10, 2024

Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. With so much choice for consumers on.

Ad Tech 355

Ad Tech Audience Advertising 355

Adweek

SEPTEMBER 14, 2023

California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it's a legal matter about privacy, you can bet there are a.

Ad Tech 331

Ad Tech Marketing Advertising 331

Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

Cookies 345

Cookies Ad Tech Marketing 345

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities.

Ad Tech 342

Ad Tech Media Advertising Marketing 342

AdExchanger

NOVEMBER 12, 2024

The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018.

Ad Tech 110

Ad Tech 110

Adweek

JANUARY 31, 2024

Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. In 2021, Ray also served as Dentsu's.

Ad Tech 279

Ad Tech Agency Marketing Media 279

Adweek

DECEMBER 1, 2022

Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an.

Ad Tech 306

Ad Tech 306

Adweek

NOVEMBER 28, 2023

Contextual ad-tech firm GumGum, which last year acquired attention-tracking vendor Playground xyz and its.

Ad Tech 306

Ad Tech Audience Media 306

Adweek

FEBRUARY 17, 2023

Corners of ad tech are having another rough few weeks. The following day, Yahoo said it was shuttering its SSP and laying off more than 50% of its ad-tech employees. Supply-side platform EMX filed for bankruptcy.

Ad Tech 264

Ad Tech 264

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

Cookies 321

Cookies Conversion Ad Tech Advertising 321

Adweek

OCTOBER 30, 2023

Nonetheless, bid duplication--where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot--persists. The practice was again foisted into the spotlight earlier.

Ad Tech 343

Ad Tech Advertising 343

Adweek

FEBRUARY 7, 2024

The crux of the IAB Tech Lab's 106-page analysis focuses on the ways Google-backed cookie alternative Privacy Sandbox does not support many functions enabled by the current, cookie-supported, ad-tech ecosystem, specifically calling out its lack of support in measurement, brand safety and preserving commercial.

Cookies 312

Cookies Ad Tech 312

Adweek

FEBRUARY 28, 2024

In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments.

Ad Tech 306

Ad Tech Marketing Audience 306

Adweek

MARCH 1, 2023

As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. "We

Ad Tech 290

Ad Tech Advertising Media 290

Adweek

NOVEMBER 17, 2022

Yadav, who founded the ad-tech company and is currently the CEO of the U.S. Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Zweig will assume the role.

Ad Tech 290

Ad Tech Agency Marketing 290

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 290

Cookies Audience Ad Tech Media 290

Adweek

APRIL 5, 2023

The ad tech world can be a "grizzly" place, so Ryan Reynold's MNTN is trying to make it more serene. The ads have a meditative and comedic undertone, promoting MNTN as the "hardest working software in television." On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront.

Ad Tech 288

Ad Tech 288

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies.

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Marketing Ad Tech Agency Audience 321

Adweek

JUNE 20, 2023

So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes. With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle.

Ad Tech 320

Ad Tech Advertising 320

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 317

Cookies Ad Tech Audience Advertising 317

Adweek

NOVEMBER 28, 2023

When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like "best credit cards," but also on more unsavory sites, according to research from ad-tech research outfit Adalytics.

Ad Tech 317

Ad Tech 317

Adweek

NOVEMBER 21, 2023

Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including making advertising more performant and less annoying, if adopted by the industry in the right ways. The danger, however, is that they become another arbitrary metric gamed by unscrupulous ad-tech players.

Ad Tech 312

Ad Tech Advertising 312

Adweek

JUNE 9, 2023

When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand.

Ad Tech 264

Ad Tech 264