AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

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Ad Tech Agency Advertising 115

Exchange Wire

DECEMBER 9, 2024

The post Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards appeared first on ExchangeWire.com. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [.]

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Ad Tech 111

Digiday

DECEMBER 1, 2024

Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector.

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Ad Tech Media Marketing 85

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

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Ad Tech CPC Cookies Audience 98

AdExchanger

MARCH 20, 2025

Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action.

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Ad Tech 93

AdExchanger

MARCH 2, 2025

One notable development that flew under the radar in recent months is the Supreme Courts decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Courts […] The post The Surprising And Important Link Between Chevron And Ad Tech appeared first on AdExchanger.

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Ad Tech 90

AdExchanger

MARCH 11, 2025

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of.

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Ad Tech Marketing Advertising 106

AdExchanger

FEBRUARY 4, 2025

to join Permutive, where he was GM and COO for more than […] The post Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech appeared first on AdExchanger. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!)

Ad Tech 101

Ad Tech Advertising 101

AdExchanger

MARCH 13, 2025

According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months.

Ad Tech 80

Ad Tech Advertising 80

Exchange Wire

DECEMBER 1, 2024

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.]

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Ad Tech Advertising Marketing Retail 98

AdExchanger

NOVEMBER 11, 2024

However, connecting the dots between an ad interaction and a conversion across […] The post Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands appeared first on AdExchanger.

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ROI Ad Tech Conversion Audience 98

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up. As Amazon tightens its grip, some casualties may be inevitable.

Ad Tech 76

Ad Tech Demand Side Platform Media Marketing 76

Adweek

FEBRUARY 16, 2025

In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. She brings a.

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Ad Tech Marketing Entertainment Conversion 191

Digiday

MARCH 13, 2025

Scope3 CEO Brian OKelley widely regarded as a godfather in the space and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech.

Ad Tech 70

Ad Tech Advertising Media Marketing 70

Ad Monsters

FEBRUARY 18, 2025

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Consider the cautionary tale of ad network Rocket Fuel.

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Ad Tech Machine Learning Shipping GDPR 65

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate.

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Ad Tech Ad network Media Marketing 89

Adweek

MARCH 28, 2024

Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If If we're not satisfied we can.

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Cookies Ad Tech Marketing 345

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

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Advertising Ad Tech MarTech 327

Adweek

JANUARY 10, 2024

Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. With so much choice for consumers on.

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Ad Tech Audience Advertising 355

Adweek

OCTOBER 30, 2023

Nonetheless, bid duplication--where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot--persists. The practice was again foisted into the spotlight earlier.

Ad Tech 343

Ad Tech Advertising 343

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities.

Ad Tech 342

Ad Tech Media Advertising Marketing 342

AdExchanger

DECEMBER 10, 2024

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works.

Advertising 110

Advertising Ad Tech 110

Exchange Wire

NOVEMBER 22, 2024

SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.]

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Ad Exchange Ad Tech 110

Ad Tech Daily

JANUARY 14, 2025

Spray-and-pray approaches are going away, quickly, and […] The post The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns appeared first on Ad Tech Daily.

Ad Tech 111

Ad Tech Video Ads Media Advertising 111

AdExchanger

FEBRUARY 25, 2025

There are many open questions for marketers who want to implement AI-driven ad tech […] The post Seeing Through The Hype: The Difference Between AI and Machine Learning in Marketing appeared first on AdExchanger. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least thats what it says on the box.

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Machine Learning Marketing Ad Tech 118

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

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Ad Tech Header Bidding Ad Exchange Retail 132

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

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Cookies Conversion Ad Tech Advertising 321

Ad Tech Daily

MARCH 10, 2025

The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily.

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Advertising Ad Tech Media Marketing 94

VideoWeek

DECEMBER 17, 2024

Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. In some cases, buyers have been used as scapegoats by some ad tech platforms.

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Manufacturing Cookies Ad Tech Conversion 98

Ad Tech Daily

NOVEMBER 2, 2024

With the rise of digital screens in public spaces, […] The post Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech appeared first on Ad Tech Daily.

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MarTech Advertising Ad Tech Audience 98

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.

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Ad Tech Conversion Communications Audience 94

Ad Tech Daily

OCTOBER 28, 2024

Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on Ad Tech Daily.

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Advertising Ad Tech Audience Ad network 97

AdExchanger

NOVEMBER 3, 2024

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. PSA: Please don’t swing cats.) But since July, when Google announced that deprecation in Chrome is no longer in the cards, there’s been relative silence.

Cookies 119

Cookies Ad Tech 119

Adweek

NOVEMBER 20, 2024

Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Is getting into smart TV OS a smart move for The Trade Desk? Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early.

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Manufacturing Ad Tech 278

AdExchanger

JANUARY 6, 2025

On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners. Three years after launching its own data clean room, Roku is trying to bring something new to the table.

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Ad Tech Agency Marketing 115

PubMatic

NOVEMBER 13, 2024

Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

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Media Ad Tech Retail Display Advertising 106

Ad Monsters

MARCH 3, 2025

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? Its time we talked about ROASthe golden child of ad tech KPIs. Return on Ad Spend is the metric we all love to flaunt in client meetings, the one we slap on dashboards like a badge of honor. Its familiar.

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Ad Tech Brand Awareness Impressions Audience 95