Microsoft Lures Brands to Advertise in Chatbot Copilot with New Formats and AI Agents
Adweek
MARCH 5, 2025
Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot.
Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
Adweek
FEBRUARY 14, 2025
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards.
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Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft
Adweek
APRIL 3, 2023
Publishers have long been wary of ad-tech firms undermining their profits through unnecessary fees and incorrect classification. The practice is not new, but it.
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Google’s Ad-Tech Stack Faces Anti-Trust Scrutiny From All Sides
Adweek
JUNE 2, 2022
Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. s Competition Market Authority announced it was investigating whether Google has broken the law by restricting competition in the digital advertising.
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2025 Is The Year Ad Tech Goes To The Clouds
AdExchanger
JANUARY 9, 2025
Ad tech is headed to the stratosphere. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? Not, like, growth wise.
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Shiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur
Adweek
DECEMBER 13, 2023
Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising.
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The Culture Clash Underneath Creative Ad Tech
AdExchanger
NOVEMBER 1, 2024
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger. Then, the untold story of how Prebid.org became an independent industry organization.
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Ad-tech Firms Weather Digital Ad Economy Headwinds in Third Quarter
Adweek
NOVEMBER 11, 2022
This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.
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Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025
AdExchanger
JANUARY 5, 2025
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?
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Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS
Exchange Wire
DECEMBER 1, 2024
News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.]
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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024
Ad Monsters
DECEMBER 19, 2024
Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.
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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Adweek
MARCH 11, 2024
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.
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Advertisers Inadvertently Blocked 56% of Oscars Content Due to Blunt Keyword Blocklists
Adweek
MARCH 3, 2025
Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.
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The 2024 Ad-Tech Battleground: Identity and Politics
Adweek
JANUARY 19, 2024
If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.
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Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM
AdExchanger
FEBRUARY 7, 2025
Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as responsible for serving or certifying ads on pages hosting child sexual abuse material (CSAM).
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Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
Digiday
MARCH 13, 2025
Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered agentic advertising platform and a host of partnership announcements. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Meet The Free Gaming Platform – Founded By An Ad Tech Vet – That’s Putting CTV Ads In Video Games
AdExchanger
MARCH 11, 2025
It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of.
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Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech
AdExchanger
FEBRUARY 4, 2025
Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. to join Permutive, where he was GM and COO for more than […] The post Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech appeared first on AdExchanger.
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Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands
AdExchanger
NOVEMBER 11, 2024
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience.
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Tariff Chaos And Yet More Ad Tech M&A
AdExchanger
MARCH 13, 2025
Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months.
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The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech
Adweek
MARCH 1, 2023
Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.
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The Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath, Citing Sustainability
Adweek
MARCH 11, 2025
The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. and Australian, said Sara Badler, chief advertising officer, North America, The.
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Demystifying Curation: Redefining Digital Advertising Beyond The Buzzword
AdExchanger
DECEMBER 10, 2024
The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works.
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Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads
Adweek
FEBRUARY 16, 2025
Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.
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Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
Digiday
MARCH 4, 2025
Amazons ads business is muscling in on the same ad tech players that once fueled its rise. The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). As Amazon tightens its grip, some casualties may be inevitable.
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Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech
Ad Tech Daily
NOVEMBER 2, 2024
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.
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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?
Adweek
JULY 25, 2022
Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.
Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Ad Tech Daily
OCTOBER 28, 2024
The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.
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The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising
Ad Tech Daily
MARCH 10, 2025
The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily.
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Best of AdMonsters: Must-Read Ad Tech Articles of 2024
Ad Monsters
DECEMBER 11, 2024
From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.
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Bank Collapse Causes Ripple Effects Across the Digital Advertising Industry
Adweek
MARCH 15, 2023
Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to.
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Google, Amazon, Others Respond to Senators’ Inquiry About Funding CSAM Via Ads
Adweek
FEBRUARY 28, 2025
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website.
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Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent
Ad Monsters
FEBRUARY 18, 2025
Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. Ten years is forever in digital advertising, during which companies can rise and fall, consumer behaviors can transform, and disruptive technologies can redefine the ecosystem.
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Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
Adweek
MARCH 23, 2023
One of the most ubiquitous pieces of ad tech is under the scrutiny of federal regulators.
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Quality, Transparency And Trust Will Define The Future Of Ad Tech
AdExchanger
FEBRUARY 9, 2025
The ad tech industry stands at a crossroads. Privacy regulations are tightening, trust between stakeholders is eroding, and the rise of made-for-advertising (MFA) sites has compromised the quality of user experiences. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges.
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Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure
Adweek
FEBRUARY 21, 2025
Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).
What Marketers Should Know About Adventr’s Interactive Digital Video Ads
Adweek
NOVEMBER 30, 2023
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.
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Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
Adweek
JULY 15, 2024
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).
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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual
Adweek
FEBRUARY 8, 2024
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.
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Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform
Ad Tech Daily
FEBRUARY 14, 2025
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK Mediaoceantoday announced the successful completion of its acquisition ofInnovid, bringing together Innovid andFlashtalkingto form an independent ad tech powerhouse.
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Bluesky may be the new Twitter, but not for advertisers
illumin
JANUARY 16, 2025
But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. But this potential for controversy isnt why Bluesky is a flop for advertisers. billion in advertising revenue. Bluesky has different plans.
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.
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CTV, Retail And Measurement Will Spur Ad Tech M&A This Year
AdExchanger
JANUARY 28, 2025
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.
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How AI is Reframing Inclusion in Media and Advertising
Ad Monsters
FEBRUARY 28, 2025
Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?
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