illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Challenges in Ad Memory Retention Ad Clutter and Consumer Overload One of the most significant challenges in the advertising industry is ad clutter.

Audience 130

Audience ROI Control Group Media 130

Ad Monsters

JUNE 27, 2024

As a leader in providing in-store digital advertising technology and services, Vibenomics focuses on aligning with retail media owners’ business models, providing technology and infrastructure that respect ownership and operation dynamics. As part of Vibenomics, I focus on ad tech and advertising within Mood Media.

Retail 111

Retail Media Control Group Conversion 111

Digital Remedy

JANUARY 27, 2023

Welcome to the second episode of The Digital Dish , where we dish on all things ad tech. This episode focuses on Incrementality, including an overview of what it is, what the industry challenges are, and what solutions advertisers and agencies can tap into when utilizing incrementality methodology. Prefer to read?

CPA 52

CPA Control Group Conversion Rate Conversion 52