Inside Google’s new PAIR workflow for advertisers, publishers
Digiday
OCTOBER 12, 2022
The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?
Let's personalize your content