Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

Advertising 80

Advertising Demand Side Platform Public Relations Cookies 80

VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Musk added he will transition to the role of CTO and executive chair in the next few weeks.

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

MARCH 17, 2023

Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent drop in TV advertising revenues. ” The case will proceed to potentially claim damages from the tech giant. Read more on VideoWeek.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Related Read : [link]. Demand-Side Platforms (DSP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. The Week in Tech. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture.

Ad Tech 98

Ad Tech Media Agency Advertising 98