More About Advertising

JUNE 28, 2022

The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first.

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Martech Series

JUNE 17, 2022

Media Operations and Finance Leader Joins Fast-Growing Provider of CRM and OMS Solutions to Accelerate Company Growth. David leverages over 15 years of experience working with TV and radio broadcasters, national cable networks and print publishers across solutions for proposal order management, digital ad serving and programmatic advertising.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare.

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OCTOBER 12, 2022

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The sample included five of the world’s top 10 advertisers.

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Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. It’s a lot to deal with. Next phase?

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SEPTEMBER 2, 2024

Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as the antitrust case against Google in the US develops. Ad analyst Brian Weiser wrote in his newsletter: “In total, these (Google) businesses generated $15 billion in booked revenue and $2.9

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DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

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More About Advertising

JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

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illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. Currently, Advanced Offers only charges advertisers when consumers make a purchase.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Top Stories. ProSiebenSat.1 billion to €4.375 billion.

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More About Advertising

FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take.

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Digiday

MARCH 27, 2023

It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. The advertiser would plug in a series of characteristics, such as men aged 35–40 on the East Coast, and ad tools would spit out publishers who claimed to meet those criteria.

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Martech Series

NOVEMBER 7, 2022

Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Based on the Amazon tech stack, apworks.ai The post Nexelus Continues to Enhance Its SaaS platform for Advertising, Marketing and Media Industry appeared first on MarTech Series.

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VideoWeek

JUNE 29, 2022

This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. Finance, Yahoo! We really service the full funnel. Sports etc.),

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Internet ad revenue grew 10.8%

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The Ad Tech Blog

JULY 9, 2024

FL is particularly useful in scenarios where data privacy is paramount, such as healthcare, finance, and digital advertising. Challenges in Cybersecurity Protecting Digital Advertising Ecosystems One of the most challenging problems in cybersecurity is protecting digital advertising ecosystems from cyber threats.

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APRIL 27, 2021

However, that final cut-off date is fast approaching, and advertisers need to start looking for new solutions to engage customers in a personalised way. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies? first appeared on More About Advertising.

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Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. Specifically for food & drink, tech, insurance, and telecom advertiser verticals. .

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Martech Series

SEPTEMBER 15, 2022

Connatix , the leading video technology company for premium publishers and advertisers, announced the appointment of Joseph Pergola as its first Chief Financial Officer (CFO). Appointment Strengthens the Video Technology Leader’s Team and Prepares it for its Next Stage of Innovation Growth.

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VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

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The Ad Tech Blog

JUNE 13, 2024

Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

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Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

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Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

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Ad Monsters

MAY 2, 2024

Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. We recognize that the environmental impact of digital advertising operations is quite large. Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process.

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More About Advertising

DECEMBER 15, 2020

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected.

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PubMatic

APRIL 7, 2022

The Russian invasion of Ukraine has sparked a renewed focus within the advertising community on the question of how to advertise responsibly on news content during major news events—with some advertisers questioning whether it is safe or responsible to advertise on any news at all during a war. About Matt Skibinski.

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The Ad Tech Blog

JUNE 2, 2024

Challenges in Cybersecurity: Protecting Digital Advertising Ecosystems Increasing Sophistication of Cyber Threats One of the most significant challenges in the cybersecurity industry is the increasing sophistication of cyber threats. Detecting and preventing ad fraud is a major challenge that requires advanced security measures.

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Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. So much so, that it could be a bit of information overload for the ad tech newbie or veteran. We’ve heard it all before. Unified ID 2.0.

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The Ad Tech Blog

AUGUST 21, 2024

Challenges in Protecting Digital Advertising Ecosystems Complexity of Multi-Vector Attacks Multi-vector attacks pose a significant challenge to digital advertising ecosystems. For example, an attacker might use a combination of DDoS (Distributed Denial of Service) attacks, phishing, and malware to compromise an advertising platform.

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Digiday

FEBRUARY 12, 2023

And also, you have, advertisers and agencies running bake-offs on the supply side to have preferred relationships, this all favors the biggest SSPs in a consolidating business.” “In our recent payment studies, EMX had been paying late,” he said. ”

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More About Advertising

OCTOBER 6, 2020

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker.

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Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry. ”

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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The Ad Tech Blog

OCTOBER 16, 2024

Implementing human oversight can improve AI-driven advertising strategies. This approach is particularly important in areas where AI systems are prone to biases, such as in advertising and marketing strategies. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI.

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Basis

OCTOBER 17, 2022

Wait…there are that many categories, tools, and companies just for audio advertising?!” To solve these colliding dilemmas of staffing, transparency, speed, and cost-efficiency, the advertising industry must better understand their underlying causes. The Causes of Media Complexity.

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More About Advertising

JULY 20, 2022

The post IPA Bellwether survey shows advertisers still spending first appeared on More About Advertising. According to the IPA’s latest Bellwether survey 24.2% raised their marketing budgets in the Q2 2022 against 13.4% who reduced, leaving a net positive balance of 10.8%. This despite 40.3% being pessimistic.

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