More About Advertising

OCTOBER 12, 2022

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The sample included five of the world’s top 10 advertisers.

Finance 59

Finance Marketing Advertising Ad Tech 59

The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Federated learning can be applied in various industries beyond advertising.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Martech Series

JUNE 17, 2022

Media Operations and Finance Leader Joins Fast-Growing Provider of CRM and OMS Solutions to Accelerate Company Growth. David leverages over 15 years of experience working with TV and radio broadcasters, national cable networks and print publishers across solutions for proposal order management, digital ad serving and programmatic advertising.

Ad Tech 72

Ad Tech Finance MarTech Advertising 72

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Increasing viewability gives consumers more opportunities to engage with advertisers on your sites.

Header Bidding 96

Header Bidding Viewability Ad Tech Ad Inventory 96

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 63

Ad Tech Finance Cookies Impressions 63

More About Advertising

JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

Ad Tech 59

Ad Tech Advertising Finance Agency 59

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. It’s a lot to deal with. Next phase?

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

Ad Tech 59

Ad Tech Ad Server Retail Media 59

More About Advertising

FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take.

Ad Tech 59

Ad Tech Advertising Finance Media 59

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Internet ad revenue grew 10.8%

Ad Tech 55

Ad Tech Retargeting Finance Ad Inventory 55

VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

Advertising 52

Advertising Agency Ad Tech Finance 52

Martech Series

NOVEMBER 7, 2022

Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI. Based on the Amazon tech stack, apworks.ai The post Nexelus Continues to Enhance Its SaaS platform for Advertising, Marketing and Media Industry appeared first on MarTech Series.

Machine Learning 74

Machine Learning Media Marketing Advertising 74

illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. Currently, Advanced Offers only charges advertisers when consumers make a purchase.

Marketing 111

Marketing Retail Finance Ad network 111

Digiday

MARCH 27, 2023

It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. The advertiser would plug in a series of characteristics, such as men aged 35–40 on the East Coast, and ad tools would spit out publishers who claimed to meet those criteria.

Advertising 66

Advertising Ad Tech Conversion Audience 66

The Ad Tech Blog

JULY 9, 2024

FL is particularly useful in scenarios where data privacy is paramount, such as healthcare, finance, and digital advertising. Challenges in Cybersecurity Protecting Digital Advertising Ecosystems One of the most challenging problems in cybersecurity is protecting digital advertising ecosystems from cyber threats.

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Top Stories. ProSiebenSat.1 billion to €4.375 billion.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. As such, a lot of effort has been put into measuring the carbon emissions generated by the creation and distribution of ads. This is certainly a good thing in terms of reducing the industry’s impact on the environment.

Media 52

Media Advertising Agency Finance 52

PubMatic

APRIL 7, 2022

The Russian invasion of Ukraine has sparked a renewed focus within the advertising community on the question of how to advertise responsibly on news content during major news events—with some advertisers questioning whether it is safe or responsible to advertise on any news at all during a war. About Matt Skibinski.

Advertising 52

Advertising Finance Affiliates Education 52

More About Advertising

JULY 31, 2024

Software lab Forum3 is launching Spok, an ad tech product that claims to be an all-round marketing assistant and, one day (maybe) a replacement for the entire marketing department. Which should please some although not, obviously, under-pressure marketers. Inevitably it’s AI.

Marketing 59

Marketing Ad Tech Advertising Finance 59

More About Advertising

JULY 28, 2024

Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds like a radical prediction, but it could really happen.

Advertising 59

Advertising Agency Marketing Ad Tech 59

More About Advertising

NOVEMBER 6, 2017

Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. First, they discuss the challenges of how agencies.

Finance 45

Finance Agency Marketing Ad Tech 45

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. Specifically for food & drink, tech, insurance, and telecom advertiser verticals. .

Cookies 97

Cookies CPM Food Ad Tech 97

More About Advertising

AUGUST 1, 2017

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, the combined number is up by 24 on the previous half and is the second.

Ad Tech 45

Ad Tech MarTech Finance Media 45

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. But few of them are big enough to give these ad tech vendors heartburn. That is to say the business continues to see a steady flow of ad dollars into its platform. Things aren’t great for the ad tech vendor.

Ad Tech 64

Ad Tech Finance Demand Side Platform Non-Profit 64

VideoWeek

JUNE 29, 2022

This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. Finance, Yahoo! We really service the full funnel. Sports etc.),

Demand Side Platform 119

Demand Side Platform Finance Ad Tech Agency 119

The Ad Tech Blog

JUNE 13, 2024

Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

ROI 130

ROI Audience Ad Targeting Conversion 130

Ad Monsters

MAY 2, 2024

Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. We recognize that the environmental impact of digital advertising operations is quite large. Our goal is to lower the company’s carbon footprint while still finding ways to drive more efficiency within our ad serving process.

Ad Server 98

Ad Server Ad Tech Finance Impressions 98

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Martech Series

SEPTEMBER 15, 2022

Connatix , the leading video technology company for premium publishers and advertisers, announced the appointment of Joseph Pergola as its first Chief Financial Officer (CFO). Appointment Strengthens the Video Technology Leader’s Team and Prepares it for its Next Stage of Innovation Growth.

Real Estate 88

Real Estate Finance MarTech Ad Tech 88

The Ad Tech Blog

OCTOBER 16, 2024

Implementing human oversight can improve AI-driven advertising strategies. This approach is particularly important in areas where AI systems are prone to biases, such as in advertising and marketing strategies. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI.

ROI 130

ROI Communications Healthcare Finance 130

The Ad Tech Blog

AUGUST 21, 2024

Challenges in Protecting Digital Advertising Ecosystems Complexity of Multi-Vector Attacks Multi-vector attacks pose a significant challenge to digital advertising ecosystems. For example, an attacker might use a combination of DDoS (Distributed Denial of Service) attacks, phishing, and malware to compromise an advertising platform.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

GDPR 74

GDPR Advertising Cookies Ad Tech 74

Digiday

FEBRUARY 12, 2023

And also, you have, advertisers and agencies running bake-offs on the supply side to have preferred relationships, this all favors the biggest SSPs in a consolidating business.” “In our recent payment studies, EMX had been paying late,” he said. ”

Ad Tech 69

Ad Tech Finance Agency Media 69

The Ad Tech Blog

JUNE 2, 2024

Challenges in Cybersecurity: Protecting Digital Advertising Ecosystems Increasing Sophistication of Cyber Threats One of the most significant challenges in the cybersecurity industry is the increasing sophistication of cyber threats. Detecting and preventing ad fraud is a major challenge that requires advanced security measures.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

Audience 92

Audience Retargeting Finance Ad network 92