The Ad Tech Blog

MARCH 25, 2024

How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent.

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The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Federated learning can be applied in various industries beyond advertising.

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AdExchanger

JULY 5, 2023

But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like ‘You’re Out’ European data privacy laws mainly deal with privacy.

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The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

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AdExchanger

MARCH 4, 2025

As an American ad tech CEO working for a UK-founded company, Ive heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven advertising in the US really better for anyone?

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Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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The Ad Tech Blog

JANUARY 31, 2024

Fake Attention When you are spending ad dollars, you are competing with other advertisers. owns an auction where they decide which ad to show, to whom, and how often, based on how much money each advertiser spends. Good Bots vs. Bad Bots My first exposure to Ad Tech was designing and building user tracking systems.

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The Ad Tech Blog

APRIL 28, 2024

Understanding Blockchain in Advertising Key Points Decentralized Data Management: Blockchain technology offers a decentralized framework, ensuring that data across the advertising network is not controlled by any single entity, which enhances security and transparency.

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The Ad Tech Blog

JULY 12, 2024

AI can optimize real-time bidding and programmatic advertising. Segmentation and personalization are key to improving ad performance. By understanding consumer preferences and behaviors, companies can deliver more relevant ads, increasing engagement and conversion rates. What are the challenges in integrating AI technologies?

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Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

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Digiday

JUNE 22, 2023

As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising.

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The Ad Tech Blog

JULY 14, 2024

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues. Another challenge is balancing personalization with privacy.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare.

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Digiday

OCTOBER 5, 2022

in which the Federal Trade Commission sued ad tech vendor Kochava for allegedly selling location data that could track movements to domestic violence centers, reproductive health clinics and other sensitive places. Instead, the ad tech firm has refused to settle over terms CEO Charles Manning said are “ambiguous.”

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The Ad Tech Blog

JULY 7, 2024

This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising. Regulatory frameworks like GDPR and CCPA. Future trends in mobile ad data privacy.

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The Ad Tech Blog

JULY 17, 2024

FL is particularly useful in industries where data privacy is critical, such as healthcare, finance, and advertising. Challenges in Ad Tech: Privacy Concerns Data Privacy in Advertising In the advertising technology (ad tech) industry, data privacy is a significant concern.

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Brid.tv

JANUARY 5, 2024

But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ? With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.

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Exchange Wire

OCTOBER 31, 2022

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Top Stories.

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illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. The iIG is an intrinsically cross-device graph rooted in an identifier called the ‘AIID’.

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. No content? No problem.

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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Smarty Ads

JUNE 10, 2020

GDPR and Targeted Ads in Programmatic: Are They Still Relevant? The ad tech community predicted tough times for programmatic advertising after the General Data Protection Regulation (GDPR) kicked in on May 25th, 2018.

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VideoWeek

MARCH 15, 2023

IAB Europe this morning announced that Belgium’s data protection authority, the APD, has suspended its six-month deadline for IAB Europe to rethink its Transparency and Consent Framework, a widely used technical specification for collection and passing user consent through digital advertising supply chains.

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InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. CCPA vs. GDPR In many key ways, CCPA and GDPR cover similar territory.

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More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

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The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data.

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AdExchanger

APRIL 27, 2023

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.

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VideoWeek

OCTOBER 10, 2023

One of the factors holding back CTV advertising is a lack of vital data being sent through with bid requests. Perhaps even more vitally, many aren’t sending properly through GDPR consent signals. For example there’s still work to be done on capturing user and device IDs says Pia Sturm, group head of programmatic at GroupM.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. WITH THE SUPPORT OF Ogury Fueled by Data.

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The Ad Tech Blog

MAY 1, 2024

Continuous testing and optimization are necessary to refine algorithms and improve ad relevance and effectiveness. Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms.

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VideoWeek

JULY 7, 2022

The two pieces of legislation, which are designed to create a more level playing field and a better experience for European users on the internet, will have big implications for digital advertising. Here are the major direct implications for the digital advertising industry. Targeting of minors will be banned.

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VideoWeek

JANUARY 12, 2023

Belgium’s Data Protection Authority this morning announced that it has approved IAB Europe’s action plan for the Transparency and Consent Framework, a technical infrastructure used for collecting and sending user consent for use of their personal data in digital advertising. But the final outcome could have major consequences.

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Ad Monsters

MARCH 26, 2024

The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. Will publishers benefit from greater engagement with ads on their sites? Use search history for ad personalization.

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