YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

Header Bidding 98

Header Bidding A/B Testing CPM Ad Inventory 98

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. In addition, consider adopting the header bidding model.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We However, Dederick is just one of several ad tech executives the U.S.

Ad Tech 95

Ad Tech Header Bidding Media Marketing 95

Admixer

APRIL 19, 2024

Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Tech Advertising 52

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 136

Ad Tech Ad Server Header Bidding Advertising 136

PubMatic

OCTOBER 27, 2022

For a web publisher, utilizing third-party header bidding technologies is commonplace. However, a lack of control, customization, and commercial flexibility can impose limits on ad revenue teams. As an open-source framework, Prebid empowers web publishers to more effectively monetize ad impressions.

Header Bidding 75

Header Bidding Impressions Ad Tech Advertising 75

Digiday

SEPTEMBER 10, 2024

Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. Do you have thoughts on the trial? Consider taking our survey.

Ad Tech 89

Ad Tech Header Bidding Media Marketing 89

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech 132

Ad Tech Header Bidding Ad Exchange Retail 132

AdExchanger

JANUARY 24, 2023

On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

Ad Tech 130

Ad Tech Header Bidding Advertising Marketing 130

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

AdPushup

JULY 29, 2022

Have you heard of Header Bidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject.

Header Bidding 52

Header Bidding Advertising Marketing Ad Ops 52

AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. More and more metrics are being introduced to accurately [.].

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. ” But does it really live up to the hype?

Header Bidding 52

Header Bidding CPM Ad Server GDPR 52

InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

Digiday

JANUARY 27, 2023

Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it?

Ad Tech 73

Ad Tech Header Bidding Impressions Ad Exchange 73

YieldBird

APRIL 27, 2023

As it is a relatively new technology in the world of digital advertising and is rapidly gaining popularity as companies look for ways to optimize their advertising campaigns and generate more revenue. A Lazy Auction is a feature in programmatic advertising that delays the auction process until the ad slot is likely to be rendered.

Header Bidding 52

Header Bidding A/B Testing CPM Ad Inventory 52

VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

Ad Tech 75

Ad Tech Header Bidding Media Communications 75

AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. Dive into our comprehensive guide for publishers. Maximize profits today.

Header Bidding 52

Header Bidding Advertising Ad Ops Ad Tech 52

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. Client Side Header bidding in AMP. Since its launch, over 1.5

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

Header Bidding 95

Header Bidding Cookies SEO Audience 95

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. The result is better performance and monetization for both advertisers and publishers.

Ad Server 84

Ad Server Header Bidding Advertising Ad Exchange 84

Ad Tech Daily

APRIL 19, 2022

Paris, France – Andrea Media launches new Intelligent digital advertising formats to increase publisher advertising revenue. Since 2007, Andrea Media has been working in the digital advertising market. We […].

Advertising 98

Advertising Media Ad Tech Header Bidding 98

AdPushup

AUGUST 6, 2023

Online publishers rely heavily on digital Ad Operations for revenue generation. The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). However, the manual intervention to improve earnings has [.]

Header Bidding 98

Header Bidding Advertising Ad Ops Ad Tech 98

Playwire

OCTOBER 19, 2022

Welcome to another installment of our Ad Tech Tools DIY vs. Managed Service Series, where our Playwire team of advertising experts gives their perspective on the top ad tech tools for publishers. Google AdMob is a popular in-app advertising platform designed to maximize revenue. About the Series.

Ad Tech 52

Ad Tech Header Bidding Advertising 52

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

YieldBird

MARCH 30, 2023

In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – sending a minimum floor price via prebid to programmatic advertisers.

Header Bidding 98

Header Bidding A/B Testing Marketing Advertising 98

MediaFuse

NOVEMBER 14, 2016

MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. Programmatic ad buying has changed the face of online advertising. What do we do at MediaFuse? MediaFuse is vendor agnostic.

Header Bidding 52

Header Bidding Advertising Ad Tech Marketing 52

YieldBird

MARCH 30, 2023

In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – sending a minimum floor price via prebid to programmatic advertisers.

Header Bidding 97

Header Bidding A/B Testing Marketing Advertising 97

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Appodeal 18.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Relevant-Digital

JANUARY 15, 2024

Header bidding and sustainable data processing are like peas in a pod, folks. It's time to get savvy and figure out how we ad tech companies can assist Programmatic Sellers in cutting down on energy while remaining profitable. And how we use data today is munching up our planet's resources.

Header Bidding 52

Header Bidding Advertising Ad Tech 52

VideoWeek

MAY 24, 2022

. “Connect sets a new standard for efficiency and effectiveness in media targeting, giving advertisers access to specific audiences using the data currency they prefer, in one streamlined platform. PubMatic says Connect will enable increased reach and scale for advertisers’ campaigns, resulting in greater return on ad-spend.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

Advertising 126

Advertising Cookies Ad Inventory Audience 126

Martech Series

AUGUST 17, 2022

More significantly, it is among the top five fastest-growing ad tech companies on the list this year. The company is the 29th fastest-growing tech company, the 17th fastest growing company based in New York City, and the 26th fastest growing company in New York state. “This is a terrific honor for Audigent to enter the Inc.

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Header Bidding Advertising Ad Tech MarTech 78