Ad Monsters

OCTOBER 10, 2024

Jon Schultz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge. Fast-forward and Jon is now CMO at Viant Technology, a role he never expected to hold for 16 years.

Advertising 122

Advertising Ad Tech Information Technology Marketing 122

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Martech

SEPTEMBER 28, 2021

That challenge promises to become even more difficult as tech companies make changes that essentially deprecate third-party cookies — one of the key identifiers that has been used to stitch identity data together. Apple has similar plans for IDFA, its identifier for advertisers. Pre-built connections to martech/ad tech platforms.

Cookies 114

Cookies Mobile Ads GDPR Ad Tech 114

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

PubMatic

JUNE 16, 2022

and this figure is growing as the information technology sector expands. And in support of that mission, we are committed to building the digital advertising supply chain of the future – one that prioritizes transparency, efficiency, and performance, as well as sustainability.

Impressions 52

Impressions Shipping Information Technology Advertising 52