Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

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Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement.

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Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

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Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

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Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

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Adweek

DECEMBER 13, 2024

Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers.

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Adweek

AUGUST 12, 2022

But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced.

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Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets.

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Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

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AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

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Adweek

FEBRUARY 8, 2024

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.

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Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

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Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Adweek

NOVEMBER 23, 2022

Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact.

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Adweek

JUNE 24, 2024

The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of. According to Forrester Research, 82% of B2C marketing executives in the U.S.

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Ad Monsters

OCTOBER 9, 2024

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. The ad tech industry is experiencing a transformative shift. This allows them to manage both until they secure their own direct accounts.

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Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

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Adweek

JUNE 19, 2022

CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes' famed Croisette, Amazon chose.

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Adweek

JUNE 27, 2023

Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media.

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Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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Digiday

SEPTEMBER 11, 2024

The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Adweek

JUNE 8, 2022

Google announced Wednesday it's tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and.

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Adweek

MARCH 1, 2023

As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. "We

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Exchange Wire

APRIL 29, 2024

Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge.

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VideoWeek

AUGUST 22, 2024

After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. High interest rates, global wars and recessionary fears loomed over the economy, prompting ad tech companies to cut costs last year. Meanwhile AI is beginning to shape M&A deals in ad tech.

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Ad Monsters

SEPTEMBER 30, 2024

The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Week 3 Overview If you’ve been keeping up with the trial, you know we’ve already had heavy hitters taking the stand, spilling the tea on Google’s iron grip over the ad tech ecosystem.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. How It Works Cross-channel programmatic advertising involves several key components.

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Ad Monsters

AUGUST 26, 2024

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.

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Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Chris addressed this by walking us through the intricacies.

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Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. DFP’ and ‘AdX, et al. debated extensively ( see right ).

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PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

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Digiday

SEPTEMBER 16, 2024

As ad tech rivals sought to compete with Google nearly a decade ago, the adoption of header bidding was so monumental to fighting the giant’s grip on the display ad market that it played a part in at least one major player’s IPO roadshow. “We However, Dederick is just one of several ad tech executives the U.S.

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Adweek

DECEMBER 5, 2023

A new industry-wide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated, according to the Association of National Advertisers (ANA) programmatic media supply chain transparency report.

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Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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Ad Monsters

JULY 31, 2024

The COOL company is on a mission to revolutionize our broken ad tech ecosystem with innovative solutions that transform the entire spectrum. The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the fractured ecosystem. Their ads, frankly, just work better.

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AdExchanger

MAY 29, 2024

Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and self-described) “digital-first media company” that also offered highly questionable monetization services. Laptop fans can rest a little easier.

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Adweek

AUGUST 15, 2024

Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs.

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