Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.

Ad Tech 191

Ad Tech Marketing Entertainment Conversion 191

Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

Advertising 200

Advertising Ad Tech Media 200

Adweek

JUNE 20, 2022

The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse.

Media 279

Media Ad Tech Advertising 279

Digiday

MARCH 13, 2025

Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered agentic advertising platform and a host of partnership announcements. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 72

Ad Tech Advertising Media Marketing 72

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Adweek

NOVEMBER 15, 2022

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins.

Display Advertising 246

Display Advertising Advertising Ad Tech Media 246

Ad Tech Daily

NOVEMBER 2, 2024

Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Exchange Wire

NOVEMBER 13, 2024

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.

Media 97

Media Advertising Ad Tech 97

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Ad Tech Daily

OCTOBER 28, 2024

The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.

Advertising 97

Advertising Ad Tech Audience Ad network 97

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

Retail 305

Retail Media Advertising Ad Tech 305

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. That overhaul included the launch of its Performance+ tool, its AI-powered, black-box style ad campaign that was designed to woo non-endemic advertisers. As Amazon tightens its grip, some casualties may be inevitable.

Ad Tech 80

Ad Tech Demand Side Platform Media Marketing 80

Adweek

FEBRUARY 19, 2025

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.

Ad Space 289

Ad Space Agency Media Advertising 289

Digiday

APRIL 17, 2025

Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.

Advertising 89

Advertising Ad Tech Media Marketing 89

Adweek

MARCH 5, 2024

The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious.

Media 321

Media Agency Advertising Marketing 321

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 328

Advertising Agency Media Marketing 328

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

Retail 298

Retail Media eCommerce Advertising 298

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Adweek

AUGUST 12, 2022

But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced.

Advertising 246

Advertising Ad Tech Media 246

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. The tool's main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement.

Ad Tech 342

Ad Tech Media Advertising Marketing 342

illumin

JANUARY 16, 2025

Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. billion in advertising revenue.

Advertising 105

Advertising Ad Tech Media Agency 105

Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

Ad Tech 279

Ad Tech Agency Marketing Media 279

Adweek

FEBRUARY 28, 2025

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website.

Advertising 334

Advertising Ad Tech Media 334

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Ad Tech Daily

MARCH 10, 2025

The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily.

Advertising 94

Advertising Ad Tech Media Marketing 94

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

Retail 279

Retail Retargeting Media Advertising 279

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 135

Ad Tech Ad Server Header Bidding Advertising 135

Adweek

DECEMBER 13, 2024

Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers.

Advertising 246

Advertising Media Marketing Ad Tech 246

AdExchanger

JANUARY 28, 2025

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.

Ad Tech 54

Ad Tech Retail Media Advertising 54

Digiday

DECEMBER 17, 2024

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 of all spend while retail media networks will reach a stunning $62.35

Retail 77

Retail Media Ad Tech Marketing 77

Adweek

JANUARY 8, 2025

Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if. Now, they can see if those campaigns drive sales at other retailers, too.

eCommerce 278

eCommerce Retail Advertising Media 278

Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

Ad Tech 105

Ad Tech Media Audience Marketing 105

VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. While GroupM continues to grow overall, WPP CEO Mark Read said it needs to do so at a faster rate in order for WPP to close the gap in total growth between itself and its competitors, since media makes up so much of WPP’s business.

Media 103

Media Agency Shipping Ad Tech 103

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

Retail 52

Retail Media Advertising Viewability 52