AdExchanger

NOVEMBER 21, 2023

I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!” I recently stumbled on a first edition of the classic AdExchanger comic.

Ad Tech 131

Ad Tech Click Through Rate Advertising Ad network 131

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. Types of retail media advertising There are various retail media types and examples of it.

Retail 52

Retail Media Advertising Viewability 52

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. going to ad-tech fees and $0.35

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The first thing people in the digital advertising space need to understand is the why. Take reaching net zero.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 119

Ad Tech Viewability Cookies Advertising 119

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Advertisers need to rethink how they evaluate their campaigns’ success.”

Viewability 102

Viewability Advertising Impressions Cookies 102

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . While ad spend will slow down in 2023, CTV buyers’ investments will see double digital growth compared to 2022.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

illumin

NOVEMBER 14, 2024

Measurement is critical to all advertising – retail media is no exception. One of the keys to getting the most out of it (like any form of advertising) is measurement. Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression?

Retail 52

Retail Media Viewability Impressions 52

Martech Series

JULY 28, 2022

Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.

Viewability 84

Viewability Media Advertising Ad Tech 84

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

DECEMBER 22, 2022

The digital advertising forecast for 2023 has a few givens but is largely packed with uncertainties due to industry-wide transformation. Economic evaluations for the year ahead are putting pressure on budgets during a time when the digital advertising industry is navigating new regulations and technologies that affect its bottom lines.

Ad Tech 70

Ad Tech Cookies Viewability ROI 70

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Exchange Wire

OCTOBER 24, 2023

Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.]

Advertising 98

Advertising Ad Tech Media Viewability 98

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 116

Viewability Media Advertising Ad Tech 116

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

YieldBird

JANUARY 22, 2025

Its still a lot of challenge to conceptualize the ad experience and try to figure out if advertisers are going to buy it programmatically – if not, try to sell them directly. Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex.

Advertising 52

Advertising Banner Education Cookies 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Header Bidding Advertising Ad Exchange Video Ads 98

Exchange Wire

OCTOBER 4, 2023

Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [.]

Viewability 52

Viewability Advertising Ad Tech 52

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. Not that it’s surprising.

Advertising 73

Advertising Ad Tech Impressions Viewability 73

Digiday

JUNE 14, 2022

The Interactive Advertising Bureau has released updated measurement guidelines for intrinsic in-game advertising — and in-game ad firms are rejoicing at the news. Although in-game ad tech has improved at a rapid pace in recent years, measurement practices in this channel haven’t been updated since the late aughts.

Viewability 69

Viewability Advertising Ad Tech ROI 69

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. Spending on programmatic display continues to rise.

Viewability 69

Viewability Advertising Ad Tech Finance 69

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

PubMatic

MARCH 24, 2023

Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business. OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By

Viewability 114

Viewability Ad Exchange Advertising Ad Tech 114

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. It generated $1.2

Ad Tech 52

Ad Tech Media Agency Audience 52

Ad Monsters

JANUARY 19, 2023

In this day in age, it is growing more and more difficult to rely on banner ads. With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. With 71% of North American consumers citing data mishandling as a reason to stop interacting with businesses, publishers, and advertisers must align to meet data compliance standards.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

Ad Tech 119

Ad Tech Audience Agency Advertising 119