Digiday

MAY 29, 2024

Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag MFA content, Digiday has learned.

Ad Tech 91

Ad Tech Affiliates Media Advertising 91

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . ” Katie Conklin, Former Director of Affiliate Operations, Live Events, and Network Partnerships at FOX.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Lemonads

MAY 22, 2020

To that extent, the method growing in popularity for lead generation is affiliate marketing. And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started. How are you going to sign up affiliates?

Affiliates 52

Affiliates CPA Advertising Machine Learning 52

Digiday

NOVEMBER 30, 2022

Investors may be few and far between in ad tech these days, but that doesn’t mean the same can be said for deals. Publicis Groupe figured the old ways of running a profitable ads business are still the best ways so it acquired affiliate network Vivnetworks earlier this month. There are still many of them to be done.

Ad Tech 69

Ad Tech Marketing Affiliates Entertainment 69

Paleo AdTech

DECEMBER 10, 2023

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Returning just last year to the affiliate space at JEB Commerce, Blagica says, she found it “going gangbusters.” Read more of Blagica’s POV on this important topic here.

Affiliates 52

Affiliates Pop-Up Cookies Ad Tech 52

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 94

CPM Cookies Affiliates Impressions 94

Ad Monsters

JANUARY 26, 2023

In addition, for publishers and advertisers, cookie stuffing creates liabilities for violating privacy compliance regulations and steals money from the ad tech ecosystem. Over time, the infrastructure and techniques DatalyMedia uses for the affiliate marketing fraud scheme have barely changed. Partnering with ad platforms.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Ad Monsters

FEBRUARY 20, 2025

I think the closer that publishers, ad tech partners, and marketers actually work together, along with our platform and technology partners, the better off we all are,” said Lindsay Van Kirk, SVP and GM, D/cipher at Dotdash Meredith. The road ahead for Privacy Sandbox is paved with uncertainty.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

YieldBird

MAY 31, 2023

10 ways to prevent ad fraud 1. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. Affiliates see a chance to score some cheap traffic and risk having bots clicking on their ad to boost the other side’s PPC revenue.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

illumin

MAY 21, 2024

The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Both parties will also agree on the ad’s placement within the audio content. Affiliate marketing: the podcaster decides to join the affiliate scheme and market the brand. Here, the ads are priced according to the number of conversions.

Advertising 110

Advertising Affiliates Audience Ad Space 110

Digiday

FEBRUARY 9, 2023

Big Village Media, formerly known as Engine Group, and its ad tech entity EMX Digital have filed for bankruptcy protection, a development that will have creditors pondering if they’ll ever receive payment. Chapter 11 papers filed in a District of Delaware Court this week (Feb.

Media 68

Media Ad Tech Affiliates Marketing 68

AdExchanger

MAY 15, 2024

Amazon’s Personal REC TripleLift is the first ad tech vendor to partner with Amazon’s Responsive Ecommerce Creative campaigns, Business Insider reports. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It turns product […] The post TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?

Media 102

Media eCommerce Ad Tech SEO 102

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The relationship between ad tech and editorial can either be nonexistent, shaky, or minimal, but it’s time that ad tech and revenue teams collaborate more with editorial departments.

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Ad Monsters

AUGUST 29, 2022

For example, as part of ISM, Mood Media provides advertisers with access to audio and display inventory across 330,000 of their affiliates and retailers through a single integration point.

Retail 105

Retail Advertising Ad Server Media 105

Martech

OCTOBER 21, 2021

Integrating call analytics data with martech and ad tech software systems has become essential to creating a unified view of callers, webpage and store visitors, prospects and customers. Martech ecosystem integration. In particular, calls play an important role in establishing the link between digital and offline channels.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Using the IPO cash, ValueClick then swept up a number of affiliate and other networks including Commission Junction and ClickAgents. (It

CPC 105

CPC CPM Ad network CPA 105

Digiday

NOVEMBER 17, 2022

Full DTA winners list below: Best Affiliate Marketing Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server. Explore all the 2022 Digiday Technology Awards winners below — including a quick rundown of the programs and insights into why they won and what marketing teams can learn from them. Foursquare.

A/B Testing 78

A/B Testing Ad Server Native Advertising Data Management Platform 78

NewProgrammatic

JANUARY 26, 2022

Affiliate World Global. Affiliate World Global is the official offline meeting place for affiliate marketers from all over the world. This edition of the Affiliate World conference will actually combine two previously canceled events – Affiliate World Europe 2021 and Affiliate World Asia 2021.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Automatad Inc.

DECEMBER 1, 2023

These ads can be sourced through ad networks like Google AdSense or direct partnerships with brands relevant to fitness, generating revenue based on clicks, impressions, or actions. Incorporating video ads into your website allows for dynamic engagement and opens up additional revenue streams.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

VideoWeek

FEBRUARY 19, 2025

Which ad tech vendors deliver the most value to your business? We also have a sizeable content sales and strategic partnerships team, with news affiliates in many regions, where we license CNN content. I think that’s become a bit of a sticking point in a lot of other types of media.

Machine Learning 52

Machine Learning Manufacturing Affiliates Audience 52

Digiday

SEPTEMBER 16, 2022

According to Digiday+ research , emerging revenue streams for publishers include programmatic advertising, events, affiliate commerce and selling products. For e-commerce, this could be affiliate fees, conversion rates and average order size. For subscriptions, this could be conversion rates and the lifetime value of retention.

Real Estate 69

Real Estate Conversion Rate Affiliates Conversion 69

VideoWeek

OCTOBER 15, 2024

Reach has also invested in its in-house contextual ad tech business Mantis to drive up the value of its inventory. Reach has also been looking to expand revenues through partnerships, ecommerce, and affiliates, to reduce its vulnerability to traffic fluctuations and instability in the ad market.

Affiliates 52

Affiliates eCommerce Ad Tech Advertising 52

YieldBird

MAY 31, 2023

10 ways to prevent ad fraud 1. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. Affiliates see a chance to score some cheap traffic and risk having bots clicking on their ad to boost the other side’s PPC revenue.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Digiday

MAY 31, 2022

Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing. When it came to the Best Ad Tech Platform, Anzu.io Otrium, AMPC and Partnerize: Affiliate Channel Success. million downloads. was a clear standout.

Media 69

Media Ad Tech Audience Affiliates 69

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network 52

Ad network CPC CPA Affiliates 52

VideoWeek

APRIL 14, 2023

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. S&P Raises its Forecast for US 2023 Ad Spend Business intelligence firm S&P has raised its forecast for US ad spend growth in 2023 to 2.8

Agency 98

Agency Media Ad Tech Manufacturing 98

Digiday

NOVEMBER 17, 2022

We’re trying to fill our boots as much as we can this year to then deploy some of the capital that we already have next year in order to continue to build the affiliate side of the business as well as subscriptions and some of the other areas we’re across so that we come out of this period with a set of revenue streams that are complementary.”.

Media 68

Media Affiliates Non-Profit Audience 68

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. There’s this conflation between the affiliate business and direct business for media.”. “A Hitting some hurdles with affiliate commerce. What we’ve covered.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

SEPTEMBER 13, 2024

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

Food 52

Food Ad Tech Media Agency 52

Digiday

DECEMBER 5, 2022

Just ask ad tech company Azerion, which has done eight deals already this year — three just since September. Globally, the number of them in ad tech rose 36% in the third quarter compared to the previous one, according to investment bank Luma Partners. Fewer still when pennies are being pinched. Europe and Asia-Pacific.

Ad Tech 53

Ad Tech Finance Affiliates Marketing 53

Smart-Hub

OCTOBER 24, 2023

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52