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Brick and Mortar Advertising Made Simple With the In-store Marketplace

Ad Monsters

However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media, audio and display advertising. . Having relevant advertising in their face will encourage them to dish out more dollars.

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The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Tappx Scores From The Bench.

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Turning Sweat Into Success: Monetizing Your Fitness Website

Automatad Inc.

These ads can be sourced through ad networks like Google AdSense or direct partnerships with brands relevant to fitness, generating revenue based on clicks, impressions, or actions. Today, we’re diving into the interactive realm of digital advertising — a landscape where your fitness website meets monetization in exciting ways.

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Video is Primary Driver of Digital Ad Growth in Europe, finds IAB AdEx Report

VideoWeek

Within display, video spend grew faster than combined non-video formats. billion, while non-video display advertising grew by 6.8 percent of total display advertising, and on its current trajectory, could soon outsize the non-video section of Europe’s display market. Video expenditure was up 20.9

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue. Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

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The WIR: Spotify Starts Paying Creators for Video Content, UK Pushes Ahead with Junk Food Ads Ban, and BBC Rules Out Ads in Licence Fee Talks

VideoWeek

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

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