AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

Ad Tech 113

Ad Tech Media Header Bidding GDPR 113

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Based on LiveRamp’s Authenticated Traffic Solution, EUID will attempt to negotiate the specifics of GDPR.

Ad Tech 86

Ad Tech GDPR Demand Side Platform Conversion 86

Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Martech

OCTOBER 21, 2021

based marketers with European prospects or customers are subject to the European Union’s GDPR , and, in January 2020, the California Consumer Privacy Act (CCPA) went into effect. Martech ecosystem integration. In particular, calls play an important role in establishing the link between digital and offline channels. More unified customer view.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits. CCPA, COPPA, and Sellers.json.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. And it’s working to grow out a fleshed out ad offering, with plans to launch a self-serve ad platform later this year. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52